What takes place when a tennis superstar finds peace among the azure skies after an intense year of ups and downs? In an extraordinary blend of luxury and sport, Carlos Alcaraz, the 2nd-rated worldwide tennis sensation, is set to unite hands with One & Only Palmilla in Los Cabos. The association, powered by Spain’s LUX Tennis, promises an experience unlike any other for tennis fans. As Alcaraz prepares for an unmatched tennis session at One & Only Palmilla, one must wonder: What illusion stays when passion meets a dream destination?

Carlos Alcaraz’s rise in tennis has been meteoric, clinching two Grand Slams and achieving the No. 1 spot in 2022. But how does a young champion like him fare off the courts, particularly when injury rears its head? As Alcaraz navigates blows, LUX Tennis, helmed by tennis experts and offering elite services at 30 worldwide destinations, finds itself in the scenery. How do the parallel journeys of a rising star and a developing tennis empire intersect?

Carlos Alcaraz partners with LUX Tennis for an unforgettable experience

Spanish tennis phenomenon Carlos Alcaraz, who took the tennis world by storm with his wins at the 2022 US Open and the 2023 Wimbledon Championship, is collaborating with One & Only Palmilla in Mexico’s Los Cabos to offer a unique tennis experience.

In partnership with LUX Tennis, a Spain-located tennis management association. The luxury resort is providing clients with the opportunity to take part in group clinics or private lessons with the globe’s 2nd-ranked player, Alcaraz. For many professional tennis athletes, post-retirement associations with resorts for tennis clinics have become increasingly common. But what sets this opportunity apart is that it features an active, excellent player.

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Alcaraz had a challenging year filled with ups and downs. Relaxing in the picturesque background of Los Cabos is surely attractive to the young Spanish superstar. Speaking about the upcoming sessions, a delighted Alcaraz mentioned, “I’m always thrilled at the opportunity to share my craft with others, so I very much look forward to hitting the courts for an incredible session at One & Only Palmilla.”

He added, “Exploring my passion while discovering such a special place in Los Cabos, surrounded by blue skies and the azure sea, is a dream.”

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This partnership integrates the resort’s assurance of offering excellent and unique experiences to its clients. With Alcaraz’s partnership, One&Only Palmilla is absolutely setting a new standard in luxury tennis getaways. After a challenging year marked by highs and lows, the young Spanish star is expecting a break in the charming town of Los Cabos.

Carlos Alcaraz’s meteoric rise meets LUX Tennis’s global expansion

Carlos Alcaraz is a two-time Grand Slam champion at the age of 20. He completed the No. 1 position in 2022. Alcaraz is the first to achieve 60 tour-level wins in 2023. Alcaraz has won 12 ATP Tour singles championships, including four Masters 1000 titles. He has also won two major championships: the 2022 U.S. Open and the 2023 Wimbledon. He recently exited the Shanghai Masters at round 16. Due to injury, Alcaraz had to withdraw from this month’s Swiss indoor championship in Basel.

Image Credits: ImagoFormer professional tennis players Joan Soler (CEO) and Tony Rajaobelina (COO) established LUX Tennis in 2017 and governed it. They specialize in offering tennis services to hotels and private customers globally. Lux Tennis has a net revenue of $5 million and operations in over 30 destinations. Nine of these resorts are situated in Europe, with three recently added to their expanding list of luxury partners. They have extensive knowledge of managing tennis activities, customized programs, and private coaching for tennis fans everywhere. 

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From Alcaraz’s sudden rise as a two-time Grand Slam champion to LUX Tennis’s rapid worldwide development, tennis is seeing a gripping interchange of sport and luxury. Players like Alcaraz take unique routes to connect with fans. LUX assures the sport’s elite touch is accessible at luxury destinations. One wonders: Will this synergistic trend set the future course for how sports and luxury hospitality intertwine?