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‘If ‘Secure the Bag’ Was a Person..’- 19-Year-Old Emma Raducanu Entering the ‘Metaverse’ Receives Mixed Reactions From Tennis World

Published 11/08/2022, 7:10 AM EST

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Emma Raducanu is currently enjoying her status as one of the most famous next-generation players. She touched headlines for the first time last year after claiming the US Open trophy and since then has entered the radar of sponsors.

Her grip on fans is great and at the same time, she harbors the potential of shouldering the future of WTA. Thus making her the perfect mix for companies looking for a face to represent them.

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Recently, she shook hands with Meta and onboarded their marketing campaign for their latest virtual reality games. Here’s how fans reacted to her collaboration.

Fans’ response to the new partnership of Emma Raducanu

Raducanu on Tuesday shared a post on Instagram revealing her partnership with Meta and wrote, “how do I look?” As a response to this, fans flooded her comment section. While some were supportive, others brought up the matter of her not paying attention to her career.

Few fans even had an opinion about the stuff she was promoting and her behavior related to the matters of sponsorships and advertisements.

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“20million dollar paid add.”

“Really hate this meta verse stuff.”

“Hope Mr Zuckerberg is paying you for the publicity.”

“Is there anything you won’t advertise?”

“If ‘secure the bag’ was a person.”

Others took the matter to her game. One fan wrote, “How’s the tennis?”

“Maybe she can win the metaverse US Open.”

“Emma, what’s the next Grand Slam tournament?”

Video: Emma Raducanu Engages in a Whole New Sport While Playing At the Citi Open 2022

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Further, a certain fan started the conversation of how Serena Williams shouldn’t think of a comeback, as now the court belongs to the Brit by writing, “Emma the rage to riches girl, please put Serena Williams back into retirement, tennis is for the young not the old…!”

To which a Williams fan replied, “Dude…you really don’t want the real Serena to wake up. If she decides she wants to return…believe me…. She’s ready…. And will be in much better shape than she does now. And the only reason she’s not fully hanging her racquet is because of that elusive one title. She will stop once she’s able to fulfil that. Will she…? Only time will tell. Emma still has years to play about in tennis. There’s no rush for her.”

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Watch this story: Australian open 5-times Roger Federer lost his cool and argued with the chair umpire

Raducanu met Williams only once on the court. They locked horns for a seat in the round of 32 of Cincinnati Masters. Both the aces were not in form, but the 19-year-old managed to take down the 23 times Grand Slam champion in straight sets of 6-4 6-0.

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Written by:

Mahima Verma

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Mahima Verma is a Tennis writer for EssentiallySports. She holds a Bachelor's degree in Hotel Management from IHM Mumbai. A sports enthusiast, particularly Tennis since her childhood, Mahima believes that she is fortunate enough to witness the legends like Roger Federer, Rafael Nadal, and Serena Williams play.
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Edited by:

Paras Pande