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Coco Gauff, the American teenage sensation, has always been an attractive option for major sponsors. Owing to her impressive on-court performances, she bagged huge sponsorship deals right from the beginning of her career. Renowned sports apparel brand New Balance, Footwear giant ‘Head,’ and tech dragon ‘Microsoft’, all have lucrative sponsorship deals with America’s next big thing. Considering her upturn in form, it looks as if the craze to get her signature has only increased.

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Gauff has been on sizzling form since the start of the American hard court season, as she clinched two of the biggest titles of her career. The gadget sponsor of the Western and Southern Open champion is lifting her spirits as the US Open is only four days away.

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Coco Gauff gets a powerful sound boost from her sponsor

Sponsors have lined up for Gauff since her first Grand Slam appearance at SW19, in which she defeated Venus Williams. Audio tech giant ‘Bose’ made a deal with the 2022 French Open finalist just before the tournament’s inception. Since then, fans have seen the 19-year-old post pictures in which she flaunts Bose’s gadgets.

In a new video released by the official account of Bose and Gauff, the tennis champion was seen intensely working out. She used Bose airpods for practicing in the nets. The video revolved around how Gauff made double faults and took a break to insert the audio buds. With the sound on, the American’s power hitting was back, and she did not miss a shot.

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The video was captioned, “Music on, game on. @cocogauff is here to take the US. #SoundIsPower.”?

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Bose is confident that the teenager will end the 6-year drought of Americans not winning the US Open. Will she?

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READ MORE: 19-Year-Old Coco Gauff Takes Giant Stride Off-Court With Her $6 Billion Boss Move as Widely Popular American Brand Welcomes Her With Open Arms

Can the American teen sensation win the US Open?

In 2022, Gauff made it to the quarter-finals of her home Slam, but Caroline Garcia defeated her in straight sets. In the Australian Open this year, the teenager exited in the fourth round but reached the quarter-finals of Roland Garros. Her Wimbledon Championships exit was the most disappointing run so far, as she exited in the first round.

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Gauff came close to the Slam twice but couldn’t reach it. With Andre Agassi’s ex-coach, Brad Gilbert, by her side, the Cincinnati Masters winner is aiming big. Tennis pundits and fans also hope she achieves big at the US Open. What do you think?

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WATCH THIS STORY: ‘Carried The Country For So Long’ – Coco Gauff Dishes Out Serious Praise For Venus And Serena Williams With Pinch Of Humor After Unprecedented Sweep

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Written by

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Krishna Priya

348 Articles

My journey as a sports writer could not have been more hyperbolic. Growing up, I buried myself in books and could not play any sport I wanted. So, I channeled my passion towards watching them extensively and imitating the players. My Master’s degree in Applied Psychology helped me understand the dynamics and thought processes of athletes. I enjoy watching the interviews of my favorite athletes as much as I enjoy their games. Gaining athletes’ perspectives helped me understand their gameplay better and why they chose a certain shot or made a specific decision. As an English literature and Journalism graduate, I tend to research extensively and store a lot of information that threatens to exhaust my memory. At ES, I have focused on writing elaborate perspectives, reporting interviews, controversial topics, and coresport news along with the occasional pop culture article. Movies, series, fiction, food, music, and painting are a few of the many things that keep my sanity in check. I highly anticipate current-generation tennis champions to spice the game up and create more on-court rivalries. I hope Coco Gauff, Iga Swiatek, Jannik Sinner, Taylor Fritz, and Carlos Alcaraz achieve their best and carve a place for themselves among the tennis legends.

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Tony Thomas

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