Fashion, movies, sports, you name it! Coco Gauff promotes what she likes using her platform and introduces other people’s hard work to the world. Social media is her stage, and she puts it to good use. The American previously promoted Zendaya’s upcoming film ‘Challengers’. A few days ago, she also took to her social media to announce her collaboration with the actress Storm Reid and the ‘Art in the Paint’ organization to transform tennis facilities at Brownwood Park, Atlanta.

More recently, the American tennis sensation shared a post by one of her longtime kit sponsors. Featuring Reid in the post, she urged the world to grab something exciting started by the Emmy-nominated actress.

Coco Gauff promotes the newly launched debut project of Storm Reid

The actress and producer, Storm Reid, has launched a collection of sneakers in collaboration with ‘New Balance’. The latter is a well-known American athletic footwear and fitness apparel brand. It has been manufacturing in the US for more than 75 years and has been associated with Gauff since 2018. Within an hour of Reid’s announcement of her new collection, Gauff took to her story to promote it.

In her Instagram story, the teenager shared Reid’s post and captioned it, “if you don’t have the new storm reid’s than what are you doingggg????” The collection was inspired by the actor and athlete’s hometown, Atlanta, in the early 2000s. The model Storm Reid X New Balance CT302 will be available from August 4th.

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Gauff and Reid admire and share a mutual respect for each other. When the actress shared their pictures from their Brownwood Park event, the teenager called her ‘the nicest person’ in her Instagram story. But they both have something else in common, and this is one of the reasons the American star promoted the collection.

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The teen athlete is the only player that filled in the shoes of Swiss Maestro

Roger Federer had played in custom shoes by Nike, exclusively made for him, ever since his career took off. With his gut-wrenching retirement in 2022, an era has ended. With him, the personalization of sneakers was almost set to be gone till Gauff stepped in. Her sports shoe collection was released before the US Open in 2022. She became the only player to have customized sneakers after Federer’s retirement in September 2022.

The American signed a multi-year deal with ‘New Balance’ when she was just 18 years old. But Forbes reported that Gauff signed her very first contract with the athletic company when she was only 14 years old. After she defeated Venus Williams in the 2019 Wimbledon Championships, the fourth seed made heads turn with her performance, and naturally, her contract with the organization was extended.

Gauff wears ‘New Balance’ athletic wear for her matches and posted the story of the actress who collaborated with her longtime brand. The brand released many variations of CG1 this year, including a kid’s version in which Gauff’s little brother was featured. The actor-athlete duo of ambassadors is nailing the promotion game on social media with the new collaboration releasing soon. Are you excited for the launch? Let us know below!

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