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‘Weird for a Jehovah’s Witness’ – Serena Williams’ Super Bowl Liquor Commercials Trigger Tennis Fans As They Give Polarizing Reactions

Published 02/13/2023, 1:44 PM EST

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It’s Super Bowl season! And if there was any less excitement this time; Rihanna’s performance undoubtedly made up for it. However, another instance, related to NFL Super Bowl linked to Serena Williams, caught the eye of tennis fans. This led to further diverging opinions from the fan base, even questioning the American tennis legend’s faith.

The Queen of the Court dominated Super Bowl commercials this year, as she did with tennis during her heyday on the WTA Tour. However, not all the commercials were taken lightly by tennis fans; particularly her starring in liquor commercials.

Serena Williams’ liquor commercial draws sharp reactions from tennis fans

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During the Super Bowl LVII season, the American tennis legend starred as the face of the Cognac house Michelon Ultra’s first-ever Super Bowl commercial. And needless to say, it has been a hit campaign for the house. In one commercial, Williams is featured in a golden varsity as she comes out of the football tunnel. And in another one, we can see the 23-time Grand Slam champion, sitting at the bar, with a glass of cognac in her hand. This particular Cognac ad drew sharp criticism from some fans. 

Every hardcore fan of Serena knows that the Williams family are devout Jehovah’s Witnesses. Even little Olympia observes it. And some fan responses mentioned the 41-year-old’s faith in their criticism. A fan wrote on Twitter, “does seem weird for a Jehovah’s witness, but you know she made a lot of money.”

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However, a few tried to analyze her motivation behind starring in the ad.

Others questioned the logic behind such commercials.

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Well, whether it was a moneymaking opportunity for Williams or it was due to appreciation towards similar values as the brand owner, Rémy Martin, the campaign is a hit! Maybe not as big as the world-renowned singer, Rihanna’s comeback performance at half-time. 

Serena’s fan moment for the R&B singer

Before the spellbound performance of the ‘Diamond’ singer, during the Super Bowl half-time show, Serena had her fan moment. She praised the singer for her beautiful work and made a heart-warming wish for her super bowl performance. More than the mouthwatering clash between the Kansas City Chiefs and the Philadelphia Eagles, Serena, like most people in the arena, was there to watch Rihanna perform.

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Watch this story: ‘Soften Your Edges’ – Chris Evert’s Bold Prediction About Serena Williams’ Success on Tour Right After Olympia’s Birth in 2017

What are your thoughts about Serena Williams’ Cognac commercial? Do let us know in the comments!

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Written by:

Deepakshi Chaudhary

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Deepakshi Chaudhary is a Tennis writer at EssentiallySports. She is currently pursuing her Masters, and has worked as an Editor at EssentiallySports before transitioning into a writer. Watching Serena Williams dominate the WTA Tour in her heyday is what inspired Deepakshi to follow tennis.
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Edited by:

Tony Thomas