“Amplify the Voice”: After $3.2 Billion Teremana Tequila, Dwayne Johnson Is Ready to Take Another Step Closer to Billionaire Status

Dwayne Johnson is endlessly expanding his business empire. Whenever the former wrestler sees an opportunity, he grabs it. After establishing a reputed name in the market of alcoholic beverages with his Teremana Tequila, Johnson is looking forward to making the same kind of jump with his energy drink brand. Although ZOA has been in the market since 2021, it doesn’t have a big enough consumer base.

Considering the scope of the market, Johnson wants his energy drink brand to do even better. So, rather than restricting the consumer base to just his fans, he plans on expanding it. During a recent interview with Forbes, he revealed his initial plans that would pull him closer to becoming a billionaire.

ZOA’s future under Dwayne Johnson’s leadership

Apart from being the founder of the energy drink brand, The Rock also serves as its Chief Energy Officer. So, he has always been involved in a lot of content and ingredient parts. However, that is not the only area he is trying to focus on. As discussed above, the Hollywood celebrity will be looking forward to expanding the consumer base as well. From the statement that he gave to Forbes, we can assume that he is going to utilize his social media presence for the same.

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“The lead foot for me is to continue to amplify the voice and the brand of ZOA. Continue to amplify through my own platforms,” said Johnson as he talked to Forbes about expanding the reach of ZOA. Not only does he have faith in his own presence on social media, but also in the reach of the people he is connected with. Here the 51-year-old could be talking about his annual NIL program of ‘The Rock’s Warriors’.

He further added, “The other lead foot is making sure that we continue to let innovation and ingredients and formulation lead the way. That was one of the reasons why we originally started this whole thing.” With this, he is trying to tell the world that even though he is trying to expand the consumer base, he is not going to forget about the quality of the product he is selling.

It looks like Johnson is working tirelessly to expand the ZOA brand. In fact, he has already started making efforts to expand his business through the NIL program that we just mentioned.

How can Dwayne Johnson’s NIL program help his energy drink expand into the market?

ZOA reportedly made a sale of over $100 million in 2022. This was possible only through the power of Johnson’s supporters and fans, as the reach of the drink was pretty restricted. However, since he realized the potential for its expansion, Johnson signed a number of young athletes in his NIL program. LSU Tigers’ talented Angel Reese is also among the seven young sports personalities.

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Earlier this year, Reese gifted ‘Coach’ bags to her teammates before facing a formidable rival team. The video of her gifting the bags to her teammates as a sign of compassion went viral. This action reportedly affected ‘Coach’s sales positively. So, fans are foreseeing that Reese, along with the other six athletes, could help expand the energy drink’s consumer base by a vast number.

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Do you believe Dwayne Johnson would be able to fulfill his ambition to expand the market for his brand?