Dwayne Johnson Reveals His “Old School” Formula That Led Teremana to Do One Million Cases in Annual Sales

The difference between an idea and a business is just an effective execution. There are plenty of people on this earth who have path-breaking ideas that remain shelved in their heads forever. But is there anybody who can rock it with those ideas like ‘The Rock’? Probably not. The 800 million-worth Hollywood hunk not only has a sharp business brain but also masters the flawless execution art that earned him the coveted status of an eminent entrepreneur.

The multi-faceted celebrity dips his toes in almost every field. A multi-time WWE world champion focused on his rousing Hollywood career after spending a decade inside the squared circle. Seeing his growing stardom on the silver screen, DJ set out to set up his business empire. From his production company to his own football league, Johnson is making profits one business at a time.

That said, profits are not his primary motive. Rather, the 51-year-old is wise enough to know that it’s important to know the customers best to be in the market for the long haul. His out-of-the-box business policy often clicks right to make him stand out among millions of established entrepreneurs.

The Rock follows an unusual marketing method to make his Tequila a grand success

The most recent of this example was the ultra-premium spirit brand, Teremana Tequila, which recorded a roaring success reaching the massive one million case mark in annual sales. Johnson had the intuition to take a leap into the dark amidst the pandemic crisis and initiated the idea of bringing up a unique, affordable quality drink in the marketplace.

It wasn’t an easy shot, as the customers were inclined to stick to their old known products and showed immense reluctance to try something new. Also, the declining world economy added to the risk. Thanks to The Rock’s old-school marketing that served as a one-stop solution for all these challenges. During a recent interview with Forbes, the founder spilled the secret of his customer-trusted brand.

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He noted, ”I really wanted to take my time showing it to my audience. Presenting a quality liquid done the old-fashioned way. And you hear that in marketing all the time. But we took it one step further and actually showed what old school means to us: fully matured agave, slower cooking, and lowering the temperature.”

”And we saw a white space in the market to come in with a quality liquid at an accessible price point. And I’ve said this internally over and over to my team. We don’t wanna promote, we don’t want to market, we have a relationship with the people.” DJ continued explaining his success mantra.

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Even after the metric rise of Johnson’s tequila, if you still have any doubt regarding the quality, The Rock is here to assure you in an unconventional way.

The Rock himself turns to Tequila for a strained muscle recovery

We often get fascinated with using the same products that our favorite celebrity uses. That’s why there are millions of ads coming up now and then, featuring some top celebrity faces. But Johnson doesn’t just advertise his product, but he drinks it on a daily basis for real.

The mega Hollywood action star Dwayne Johnson is widely praised for his chiseled physique and his strenuous workout routines. During an interview last year amid the Black Adam movie release, the superstar admitted that he liked to unwind after a rigorous gymming session with a sip of Teremena Tequila. DJ also stated that the drink helps him to revitalize his muscles.

Now, you can safely try a bottle of Teremana Tequila in case you feel sick of drinking the same protein shake after every workout.

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What’s your take on The Rock’s unique marketing strategy for the success of his Teremana tequila spirit brand? Let us know in the comments.