Dwayne Johnson is one of the most driven and ambitious people on the face of the earth. The Great One made his humble beginning with just seven bucks in his pocket. But his determination propelled him to amass a net worth of $800 million. Although Johnson is heavily associated with WWE and Hollywood, much of his success comes from his businesses.

One of his stable cash cows is his tequila venture, Teremana Tequila. The company recently boasted a massive achievement. However, according to a new report, it failed to land on the top 10 list of most popular tequilas. 

Dwayne Johnson’s tequila brand falls by two places on the list of best tequilas

Drizly, an alcohol delivery service, recently revealed a list of the fastest-growing tequilas in the market. While Dwayne Johnson’s Teremana Tequila is a popular brand in the market, it recently lost its spot. According to the report, the thirst for tequila has grown on Drizly from 13% in 2019 to 19% in 2023. 

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While Johnson’s brand is on the list of best-selling brands, it has moved down to the 12th spot. Teremana Tequila’s Blanco failed to make the top ten list by two places. Furthermore, Teremana Tequila’s resposado ended up on the 15th spot. 

So, which are the other brands that beat Dwayne Johnson’s Teremana Tequila? The top ten list of fastest-growing tequilas in the market include Cazcanes, Aldez, Tequila Alquimia, Wild Common, Tequila Cascahuin, Casa del Sol, Royal Emblem, Flecha Azul, Z Pepe, and Mijenta. 

Despite failing to earn a spot on the top ten list, there is still a bright future for Johnson’s tequila company. The IWSR Drinks Market Analysis reports that younger consumers are more inclined to pick brands that are endorsed by celebrities. Anyway, in the midst of the increasingly growing popularity of tequila, Teremana Tequila continues to be a profit-generator for Dwayne Johnson. 

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Teremana Tequila recently celebrated a massive achievement, having sold 1 million cases annually. It was also reported that the company is planning to continue its on-premise operations as well as internationalize its brand.

But how exactly does the brand earn its success? To no one’s surprise, Dwayne Johnson plays a massive part. 

Dwayne Johnson used his massive social media presence to advertise Teremana Tequila

During the global pandemic, Dwayne Johnson’s desire to give the people a taste of the spirit of the earth was born. Johnson and his company were ready to launch their new tequila brand; however, it was a challenge to spread awareness, as the world was practically closed.

Anyway, the Hollywood mogul employed his social media influence to attract his fans to his brand. In addition, he helped a floundering Applebee’s restaurant chain by having them sell the drink as a tropical beverage. 

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Despite the minor setback, Teremana Tequila’s success is guaranteed in the future. What are your thoughts on Teremana Tequila losing its spot on the Top 10 list? Have you tried Teremana Tequila yet? Let us know in the comments!