Novak Djokovic‘s involvement in the world of business and collaborations is immense. As the tennis star is currently dominating the courts of Melbourne, his advertisements keep driving the attention of fans worldwide. However, along with being the face of several international brands, Djokovic has a few of his own too. SILA, one of Novak Djokovic-owned brands that makes innovative hydration products, received enough popularity because of his name. But, what is the new product in town?

As the tennis star is currently in Melbourne, a second product launch from his company is driving the attention of fans. While the new product is also related to hydration, it is launched to help people beat the heat in style.

Novak Djokovic’s brand SILA introduces a new product

As the Australian Open 2024 unveils the action, Novak Djokovic’s SILA brand recently raised curtains to something special for all of us. The brand recently launched a limited edition bottle collection designed by Djokovic himself. The SILA brand emphasized the importance of staying hydrated, as the first slam tournament of the year is already rolling.

In a recent Instagram post, the official page of Waterdrop (the brand associated with SILA), shared pictures of the product. Along with the vibrant pictures, the post also gave an informative caption that said, “The season of tennis is upon us and what better way to stay hydrated than our Limited Edition Bottle Collection by @djokernole.” ⁠

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As the collaboration with Waterdrop has proven to be a winning combination until now, this new product is also expected to be on the utility list of every sports enthusiast. While the brand has attained numbers to be proud of, Novak Djokovic’s energetic idea behind launching it seems to be working.

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A venture backed by great ideas

As Novak Djokovic showed a deep involvement in creating the brand, he had great motives in his mind. Mentioning his visions on the official website of Waterdrop, Djokovic stated, “The idea to create SILA started more than 10 years ago. I started being more disciplined, passionate, and relentless about finding the best ways to improve myself both on and off the court.”

Along with that, he also emphasized the inspiration he received from his own wellness state as he mentioned, “I was so inspired by the overall wellness state I was in and how it was affecting my performance, that I decided to look into creating my own brand that could enrich people’s lives the same way it did mine.”

As the Serb keeps moving ahead in the tournament at a fast pace, the new product is expected to arrive on the market soon enough. Are you excited about the new product?

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