The 2021 tennis season got off to a great start after the successful completion of the Australian Open 2021. World No. 1 Novak Djokovic emerged as the winner of the Grand Slam after defeating Daniil Medvedev in straight sets in the finals. The final scoreline of the match was 7-5, 6-2, 6-2.
Although the stadiums saw huge crowds in the early matches, ratings reveal that the Australian Open 2021 didn’t attract many viewers. The recent ratings about the final are quite the same too and have also set a record that broadcasters will surely not like.
Even though it was a special time for Novak Djokovic because he won his 9th Australian Open title, it was certainly not a great time for broadcasters. The final attracted a metro audience of only 1.17 million, which is not a high number for a Grand Slam final.
These ratings were the lowest for a night-time Grand Slam final ever. In addition, they were also the lowest for a men’s final since 2003. This was quite shocking to the broadcasters, especially since Djoker was playing in the finale.
It wasn’t just the finals that didn’t attract viewers, but the Grand Slam on the whole failed to grab attention. The official broadcaster Nine TV claimed that there was a 30% drop in ratings as compared to the Australian Open 2020 that took place in January last year.
The women’s final too attracted just 851,000 metro spectators, which is about 4.5% less than last year. Analysts highlighted that apart from the coronavirus pandemic. the absence of Roger Federer might have been another reason for low ratings. Also, Australian players like Nick Kyrgios and Alex De Minaur didn’t go far ahead in the tournament.
This is definitely a big setback for broadcasters, and they will want to analyze all possible scenarios and plan ways to shoot up their ratings at the Grand Slam next year.