A Year After His $200 Million Deal With Jeff Bezos’ Brother, Chris Hemsworth Sets to Take Over Fitness Industry With Yet Another Mega Collab

Published 09/21/2023, 1:27 AM EDT

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Chris Hemsworth’s skill to impress Hollywood fans with his high-action sequences in movies is not unknown. But the fitness community is fascinated by his ripped physique on screen. The 40-year-old actor keeps his fitness quotient high and has also marked his debut in fitness entrepreneurship in 2019. However, HighPost, a company Jeff Bezos’s brother co-founded, acquired Hemsworth’s fitness app, Centr, for $200 million in 2022.

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But the Asgardian God in films continues to collaborate with Centr to promote fitness and well-being. Now, Centr has partnered with Walmart, and Hemsworth is nothing but super excited about the mega collaboration.

Chris Hemsworth is happy to promote the fitness movement

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Apart from his passion for acting, Hemsworth is highly involved in the fitness arena and is also leading by example. So, to bring holistic well-being into his followers’ lives, he founded Centr, which combines nutrition, mindfulness, and expert-driven fitness on a single platform.

Mark Bezos’s HighPost acquired Centr and Inspire Fitness and combined them to bring all fitness-related services under one platform for consumers. To the unversed, Inspire Fitness deals with manufacturing fitness-related equipment. Chris Hemsworth continues to own the second-largest shares in the venture and has become the spearhead of the Centr fitness movement.

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The Extraction actor is promoting brand new developments at Centr as of late. He recently shared an update on the partnership between Centr and Walmart. “Super excited to launch a range of fitness equipment through my partnership between @centrfit and @walmart,” he wrote in the captions. Sporting a black shirt and cap, the 40-year-old actor was seen outside the Walmart store holding a Centr Workout Kit. However, a fitness YouTuber earlier criticized the actor for hyping his fitness mantra.

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Derek’s candid confessions about Centr

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Hollywood celebrities are known for their near-perfect physiques. However, many fitness influencers claim their workout routines to be far from perfect. Derek is one of them who frequently insists that actors and bodybuilding icons be transparent about their muscle gains.

When I gain 30 pounds of muscle for a role, it’s because of my gear, not because of my f***ing kettlebell swings,” Derek said, hinting at Hemsworth’s ripped physique. While cornering Chris Hemsworth’s fitness app, Derek suggested, “You’re not going to look like a f***ing Chris out there,” while not disagreeing with the app’s effective workout plan.

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A fitness regime involves a healthy diet and workout plan, and Chris Hemsworth’s Centr helps its subscribers get their fitness-related information online. And with the Walmart deal, Centr sports gear is available in the retail giant’s stores. Do you think this deal will be beneficial for the fitness enthusiasts? Let us know in the comments below.

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Written by:

Etha Bindu Rani

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Etha Bindu Rani is an American sportswriter at EssentiallySports. Being a fitness enthusiast, she considers Ronnie Coleman and Chris Bumstead as her inspirations. Apart from that, Etha is passionate about writing.
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Edited by:

Simar Singh Wadhwa

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