Grammy Award-winning rapper Meghan Thee Stallion has been on a fitness journey over the course of last year. The 28-year-old Houston native has gone through a dramatic weight loss and is now topping the charts with her new venture Planet Fitness where everyone can work out in a judgment-free zone. 

A few years ago, when the rapper skyrocketed into the limelight in 2020, a lot was said about her weight. She had been body-shamed by trolls all over the internet. So yes, she knows better than anyone how difficult the weight loss journey can be, especially when you workout in a public gym. So it only made sense that having taken that difficult journey herself, she would want to make the road a lot smoother for those who wanted to follow suit.

Megan Thee Stallion leading fans into a judgment-free fitness journey

Now one must be wondering, surely, her fitness venture would be too expensive for most people. But that’s the kicker. It’s not! Planet Fitness has claimed to have been a budget-friendly fitness brand, and more importantly, has marketed itself as a judgment-free zone. Stallion seemed really excited to announce her new venture to her fans through her Instagram account. 

She uploaded the main video ad campaign for the fitness brand on her Instagram, with the caption, “Hotties, Mother Fitness has arrived and she’s ready to spread Big Fitness Energy to all! Start feeling #RealHotGirlEnergy at Planet Fitness today!”  The rapper has been on a fitness journey for quite some time as mentioned above and is always sharing her workout regime on Instagram. Now she’s gone a step further and is helping all her fans to join her in the journey!

But how does Planet Fitness work?

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Announced on the Planet Fitness Square in Times Square, the collaboration includes a charitable co-branded Merchandise line and a free in-app named Planet Fitness Workout. Stallion has also collaborated with the Barkley ad agency for the advertisement and had Calmatic direct the video where her persona as a ‘Mother Fitness’ vanquishing the common toxic obstacles inside the gym has caught everyone’s eyes. 

Needless to say, followers and fans have since flocked to the comments to show their excitement for the new venture. One fan commented, “Megan I need you to change their cancellation process now that you Queen.” Another comment exclaimed, “Megan keep your foot on their necks!!”

One fan showed their enthusiasm by saying, “Let’s go Mother Fitness!” Another fan was concerned because everyone was going to go to the gym and said, “Nooo it’s boutta be crowded.” One follower showed their astonishment by saying, “I thought Megan was about to come out with her fitness program!” Finally, a follower cheered for their favorite rapper and wrote, “Mother Fitness IS the moment.”

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What do you think of this new venture by Thee Stallion? How successful will it be? Let us know in the comments.