Jake Paul’s Most Valuable Promotions (MVP), is leading the race in the promotion business of boxing. In a fresh development, the company that was founded in 2021 has signed a massive deal. A part of this lucrative business opportunity is also being leveraged by the company’s star female boxer, Amanda Serrano. 

Almost a year ago, in February last year, ‘Problem Child’ signed an endorsement deal with the “Live Fit” energy drink brand, Celsius. At the time, 26-year-old Paul was about to fight against professional boxer, Tommy Fury, a clash that gave his career its first loss. Repeating history, Serrano who is slated to co-headline Paul’s next fight has also teamed up with the energy drink brand.

Celsius welcomes Amanda Serrano

The Florida-based energy drink brand, which was estimated at $11.34 billion for 2023, is a regular signee of big athlete names. The recent one is Amanda Serrano. In an X post, the promotions company noted, “Amanda Serrano continues to breakthrough and joins CELSIUS Energy Drink’s Team of Athletes!” However, it’s not just her. MVP, the company that promotes her and its founder Paul, has roped in Celsius as its official energy drink partner for this year. The communique also read, “CELSIUS also officially partners with Most Valuable Promotions to become its exclusive energy drink partner for 2024.”

The brand that subscribes to influencers for its marketing mix has previously partnered with names like the NCCA famous, Michael Penix Jr. and Blake Corum. Explaining why Serrano seems to be the ideal choice for this partnership, MVP further explained, “Serrano’s deal with CELSIUS marks the latest significant achievement in Serrano’s athletic recognition and success since signing with MVP.” The Puerto Rican joined Paul’s promotion company in 2021. Her first fight under the banner came the following year against Katie Taylor.

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The post further added, “Serrano, Sports Illustrated’s and Boxing Scene’s 2023 Women’s Fighter of the Year, continues to pave path for other female fighters with seven-figure earnings both in partnership deals and in the ring.” MVP founder, Jake Paul has been an ardent supporter of Serrano for a while now. His next stint in the ring is this continued effort, that gives a nod at Serrano and her Puerto Rican heritage.

Jake Paul is always by ‘The Real Deal’

Before 2023 ended, Problem Child announced that after taking on three clashes in the year, he’ll start 2024 as early as in March. On March 2, he will fight an undisclosed opponent in San Juan, Puerto Rico. However, the main crux of this event is, that his co-headliner, Amanda Serrano, will defend her titles against Germany’s Nina Mienke. Dedicating this event to ‘The Real Deal‘ Serano and the culture she comes from, Paul posted on X, “This one is for the greatest Puerto Rican boxer ever, Amanda Serrano. This one is for the people of Puerto Rico, from the Choliseo to the world.”

His efforts are unwavering indeed. In a later post, Serrano informed fans that all the expensive tickets for the fight were sold out within 24 hours of them going live. The ones that remain, the inexpensive ones are priced low to ensure that fans who cannot afford expensive tickets can enjoy the show. She ended the post by saying, “Me & @jakepaul are going to do our thing aswell as the rest of the card.”

“This Young Man Is Selfless”: Impressed by Sold Out Expensive Tickets, Amanda Serrano Defends Jake Paul Against Haters in Heartfelt Note

Amanda Serrano leads the way in the female boxing realm today. Such crucial endorsement deals continue to strengthen her hold in the sport. What do you think of her camaraderie with Jake Paul? Let us know in the comments section below.

Watch This Story: Why Amanda Serrano’s Fight Against Danila Ramos Be A Historical Feat In Women’s Boxing