The lucrative business deal between Eddie Hearn‘s Matchroom Sport and broadcasting giant Sky Sports is on the brink of an extension. The last contract made between the parties was back in 2015 and will expire in a few months from now.
For the last few years, both Matchroom and Sky Sports have put several thrilling events together. This new extension promises to bring in even more exciting boxing content in the near future.
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Michael Benson reported this and took it to his official Twitter handle to let Britain’s boxing enthusiasts know about it.
Eddie Hearn has told media he is looking to finalise an extension to Matchroom Boxing's exclusive deal with Sky Sports in the next four to six weeks. He said they've been approached by three other broadcasters as it's due to expire this year, but they're happy where they are.
— Michael Benson (@MichaelBensonn) January 16, 2021
Many other broadcasters have reached out to Eddie Hearn to lay a new contract, but the Matchroom supremo has no intention of scrapping a deal with Sky Sports.
In their last contract, Sky Sports agreed to broadcast 120 fights for six years, i.e. 20 live boxing events per year. Sky Sports helped in packaging and delivering content for Matchroom’s boxers through its conventional television channel, digital platforms, blogs, podcasts, and more.
This has enabled the spread of the sport and given a huge platform to the pugilists to shine.
Read – Eddie Hearn Rubbishes Bob Arum’s Claims – No Venue Fixed for Anthony Joshua vs Tyson Fury
Eddie Hearn to ink a mammoth deal with Sky Sports this time?
The exuberant contract between Matchroom and Sky Sports is ending in May 2021. Now, the new deal is set to have many more fights as Matchroom has expanded the number of prospects under its banner.
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DIRIYAH, SAUDI ARABIA – DECEMBER 07: Anthony Joshua poses for a photo with the IBF, WBA, WBO & IBO World Heavyweight Title belts with Eddie Hearn and Barry Hearn after the IBF, WBA, WBO & IBO World Heavyweight Title Fight between Andy Ruiz Jr and Anthony Joshua during the Matchroom Boxing ‘Clash on the Dunes’ show at the Diriyah Season on December 07, 2019 in Diriyah, Saudi Arabia (Photo by Richard Heathcote/Getty Images)
They have a mix of young boxers and world champions in their ranks. Names like Gennady Golovkin, Devin Haney, Billy Joe Saunders, etc are promoted by Hearn and Matchroom. Moreover, their biggest prospect is Anthony Joshua, whose fights sell in staggering numbers every time.
These boxers have a gigantic fan base and reach, and Matchroom Sport will look to showcase their talent to its maximum in a deal with Sky Sports this time.
