“This Is Completely and Utterly Counterintuitive”: Legendary Promoter Flabbergasted by HBO Max Rebranding

Attention all TV fans! Have you heard about the latest move made by Time Warner’s streaming service HBO Max? If you haven’t, then you’re in for a surprise. Branding is crucial in the realm of streaming services. Its brand identity can make or break the success of a service. Therefore, when Time Warner said they were renaming its streaming service HBO Max to “Max,” many people took notice. However, one person in particular—a renowned boxing promoter and former HBO employee—expressed his displeasure with the choice.

He slammed the strategic move through a tweet, calling it “completely and utterly counterintuitive.” He questioned why anyone would want to devalue or discard such a well-known and respected name, being intimately familiar with the HBO brand and its affiliation with outstanding, award-winning content. The branding overhaul made its way to mainstream news through a renowned podcast host.

Trung Phan announces HBO Max Rebranding to ‘Max

Trung Phan, the co-host of ‘Not Investment Advice’ Podcast, recently announced on Twitter that Time Warner would rename its streaming service HBO Max to simply “Max.” He stated supposedly sarcastically, “It’s a good move. The ‘HBO’ brand is associated with some of the worst content ever: Sopranos, The Wire, Band of Brothers, Game of Thrones, Curb Your Enthusiasm, Veep, Deadwood, and Silicon Valley.”

However, one boxing promoter didn’t take the news kindly.

Lou DiBella’s Response: Disbelief and Disappointment

However, not everyone seems to agree with this move. Lou DiBella, a legendary American boxing promoter, took to Twitter to express his disbelief at the decision. In response to Trung Phan’s tweet, DiBella wrote, “As a former @HBO er, this is completely and utterly counterintuitive. Why devalue/discard a brand that is so associated with premier, award-winning content? There just too much shit that I don’t understand anymore. I guess the world’s just getting way smarter than I am …Max?!🤷”

Lou’s answer revealed a deep emotional commitment to the HBO brand. He thought HBO had established a solid reputation over the years by producing award-winning content, and he wondered why they would get rid of a name that had come to represent high caliber.

Read More: “Ruiz Has Been a Problem Forever”- Lou DiBella Weighs In on Andy Ruiz Jr. Switching Camp

As the battle for streaming supremacy intensifies, only time will tell if this rebranding will yield dividends for Time Warner. However, we would like to hear your thoughts. Do you align with Lou DiBella and believe that relinquishing a firmly entrenched brand is counterproductive? Kindly share your views with us in the comments section.

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