‘Bro, When You Drink It…’: KSI Details Exclusive UK Prime Flavor on Logan Paul’s Podcast

YouTube sensations KSI and Logan Paul are two of the select few influencers who have managed to create a business empire for themselves. The former rivals turned business partners have now forged an energy drink brand that is taking over the world by storm. Prime Hydration has become one of the most popular energy drink brands, even giving competition to the likes of Gatorade and Red bull.

The company even signed a promotional deal with the UFC which came as a shock to many. Now, it seems that the pair is ready to expand further and make this brand a worldwide giant, with the next step being, launching a new flavor in KSI’s homeland, the UK. Moreover, KSI was not shy to detail the flavor on the latest ‘ImPaulsive’ episode.

KSI vividly details Prime’s new flavor

In the episode, ‘The Nightmare’ revealed that Prime would be launching a brand new flavor, exclusively for the UK. Paul then asked him if they could reveal what flavor it was with KSI giving away the surprise himself and then describing how it felt.

“It’s mango baby, yeah. Bro, when you drink it…,” he said. The British YouTuber went on to describe the drink a little too vividly with a rather NSFW choice of words. However, this is one of the reasons why he is so popular among fans. He continued,  “That’s how good it is, bro…”

KSI would hope that this drink works as described if Prime wants to continue growing into a market leader.

Logan Paul and KSI’s commercial becomes the first creator-led advertisement in Super Bowl history

The pair recently dished out around $7 million for their Super Bowl commercial. Moreover, this was the first creator-led commercial in the event’s history with KSI and Paul being the only internet personalities to air a Super Bowl commercial. With Logan’s brother Jake Paul calling out the advertisement due to his rivalry with KSI, the commercial became a landmark achievement for the duo.

Super Bowl commercials cost far more than other commercials due to expensive airing prices and additional costs. This usually means that the spots are reserved for blue-chip companies like Coca-Cola, Nike, and Gatorade. However, Prime managed to make a dent in that space, which might turn out great for them due to the viewership of the event. According to Fox Sports, this year’s Super Bowl was viewed by 113 million people, which is a huge number of people for Prime to target.

Read More: Jake Paul Willing to Fight KSI in UK but Has One Condition

Only time will tell whether this brand continues with its success or becomes irrelevant in the next few years. What did you think about KSI describing Prime’s new flavor? Let us know in the comments.

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