Piper Sandler’s Taking Stock with Teens survey submitted the findings after surveying 9,800 teens in the United States. According to their findings, which were uploaded on the Nasdaq site, Call of Duty Warzone’s popularity peaked from ‘33% in spring to 62% currently.’
“Launched on Mar 10, Call of Duty: Warzone attracted more than 75 million players as of Aug 4. These numbers are likely to grow thanks to the coronavirus pandemic that has kept people confined to their homes.”
On the other hand, Fortnite ‘fell to 37% from 39% in the spring, and 53% in the spring of 2019.’
The gaming industry in the USA altogether broke the glass ceiling, as recent findings suggest Americans have spent $11.6 billion on games in the second quarter.
“This marked the highest total second-quarter spending on gaming in U.S. history.”
And not just Warzone, Activision is even benefitting hugely from Call of Duty Mobile. The game is available on both iOS and Android and is yet to conclude a year in the gaming business. Nonetheless, it has been a major success for Activision in its first 11 months.
“Call of Duty Mobile, launched in October 2019, continues to play an important part in driving user base. The game witnessed strong sequential growth in engagement and player investment, as well as monthly seasonal-content addition in second-quarter 2020.
“Developed in collaboration with Tencent’s TCEHY Timi Studios, the game surpassed 250 million downloads, globally, within a span of eight months, surpassing Fortnite and PUBG Mobile, per Sensor Tower data.”
Call of Duty Modern Warfare sold a lot more copies than the last title, Black Ops IV. Activision believes the constant updates and creative content additions have worked in their favor with their fans.
Tencent and Epic Games will continue to challenge Activision, apart from other studios like Electronic Arts and Take-Two Interactive Software. But for now, Activision is ruling the roost.