Video games have changed over the years. They have become more and more photorealistic lately, and that’s how fans want them to be. The latest example of such progress is none other than Forza Motorsport. The Xbox-exclusive driving sim is really standing out when it comes to visuals.

Every game with a massive budget is also accompanied by an equally massive marketing campaign. And let’s have no doubts about one thing: as games have become bigger, so have marketing strategies. If anyone has a doubt, they should look at what Microsoft did to market Forza Motorsport.

Microsoft turns the Xbox Series S into a car to celebrate the launch of Forza Motorsport.

The Xbox Series S is no doubt a very small console. People can even mistake it for a large book if they notice it on someone’s table. Maybe that’s why this little console was chosen for this unique experiment by Microsoft. They made a Carbon Black Xbox Series S 1TB Xbox Series S inside a radio-controlled car!

This miniature car with a Series S under its hood pays tribute to the 2023 No. 01 Cadillac Racing V-Series R race car, one of Forza Motorsport’s two GM cover cars. What’s interesting is the fact that this car actually works. The Series S is basically an engine for this remote-operated miniature vehicle, and it looks pretty cool.

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They did not even stop there; they added AWD performance handling, working lights, and a 2.4GHz RC transmitter too. AWD handling for a remote-controlled vehicle.

And if all this wasn’t enough, Microsoft is planning to give this car away to one of its fans. Now, this is what marketing is. Of course, the game itself is selling well enough on its own. It’s the first Forza Motorsport game to launch on Microsoft’s next generation of consoles, and it definitely shows.

Marketing campaigns for video games have always been over the top

Believe it or not, creating a car using a gaming console might not be the craziest thing out there. Gaming publishers and their marketing departments have always found some strange ways to get people’s attention.

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Let’s not forget the “Your mom hates Dead Space 2” campaign. EA basically invited a bunch of homemakers and played the footage of Dead Space 2 in front of them. And they sold their horrified reactions as advertisements.

Then there was Homefront’s campaign. Back in 2010, when Homefront was about to launch, publisher THQ decided to launch one of the most expensive campaigns for it. It made sense to them because the game was competing against the mammoth Modern Warfare II. This time, a marketing firm launched 10,000 red balloons in the skies of San Francisco. They were charged a $7000 fine for it, but they made the news, nonetheless.

Companies that make video games can sometimes be as thrilling as the games they make, and that’s not a bad thing. In fact, it’s exciting.

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