Fans are certain about Microsoft’s conscious attempt to stand against its greatest rival Sony. After some big releases like Starfield, Xbox has earned a great global fandom. But what about Japan? Well, apart from Sony, Xbox also competes against Nintendo, Japan’s other favorite video game publishing company. In June 2020, Famitsu claimed that Xbox and SEGA might collaborate on a new Xbox device for conquering Japan. 

And now the FTC vs. Microsoft trial revealed delicious information about that. Japan’s dedicated and large gamer population makes its market one of the ideal hotspots for game publishers. Jim Ryan’s priority of PS’s response in Japan is quite proof of that. Microsoft’s trial documents suggested that this company might receive its Japan strategy from Famitsu’s popular leak. But how?

Did Xbox plan for a new Xbox X LE with the SEGA logo exclusively for Japan?

Microsoft’s trial against FTC brought a trunk full of delicious insiders from the gaming industry. Apart from a refreshed Xbox X series console in 2024, Microsoft’s documents revealed that this company is finally thinking of a strategic card to earn Japan’s heart. And for that, Xbox decided that the rumored idea to collaborate with Japan’s AAA title developers, SEGA would be an exciting opportunity to penetrate Japan’s households.

For that, Xbox believed bringing an exclusive Xbox device with SEGA’s logo just for Japan’s market could be nothing less than a jackpot for the company. Crazy right? Not just that, Xbox Captain, Phil Spencer in an email, credited this leak as a source for their upcoming plan.

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Will Xbox Create AAA Games From Japan? Phil Spencer Says “You Can Count on It”

He said Sega could actually bring an Xbox Series X/S LE version with Xbox, but exclusively for Japan. While Xbox technically didn’t plan this device, the rumors of such great collaboration did spark their minds for a great future endeavor. 

Fans appreciate Spencer’s consideration for Xbox X SEGA collaboration in the future

Since Famitsu brought a leak in 2020 that revealed a rumored collaboration between Xbox and SEGA, fans took the internet like a storm and expressed their excitement. However, Xbox’s long silence on the subject somehow disheartened them. Now that Microsoft’s trial documents revealed even Phil Spencer considered it a great plan, fans are surely overwhelmed- “No lie, I’d buy something Sega partnered Series X or S in a heartbeat.” 

Fans loved this collaboration idea to the core. 

Fans directly tagged Xbox’s Sarah Bond to make this dream come true in reality- “@BondSarah_Bond @XboxP3 make it happen.”  Fans believed that this might be Microsoft’s baby steps to acquire SEGA in the future. 

Xbox users really appreciated this collaboration idea- “if Microsoft could either buy or partner with Sega, if they branded it the Sega Series X they would kill it in Japan.”  Fans expressed their love and recollected these two companies’ long collaboration history. 

If Microsoft finally partners with Sega to bring a new Xbox X/S Series to Japan, it would be definitely a crazy good stunt. Following the fans’ comments, it looks like people are already in awe of this collaboration’s idea. What do you think?

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