Peter Parker and Miles Morales have arrived in ‘Sin City’! PlayStation has lit up the city of Las Vegas to announce the heroic arrival of Marvel’s Spider-Man 2 in style. Just hours after Xbox made the ‘Sin City’ turn all green, Sony has caught up and how. The web-slinging superhero duo Peter Parker and Miles Morales along with the alien symbiote Venom featuring at the Las Vegas Sphere, there couldn’t have been a better visual to celebrate the big release.

October 20 marked an end to the months-long wave of anticipation as the world of Marvel’s Spider-Man 2 opened to PS5 players across the world. Being branded as the biggest superhero title in gaming history, Sony banked high on the Insomniac’s visionary sequel. Well, with the glaring night visuals of Las Vegas Sphere, Sony has teased a new chapter in the console rivalry, and here’s how. 

Marvel’s Spider-Man 2 takes over the Vegas Sphere and the contest is on! 

Sony is on a roll as it makes sure to tick all the boxes of advertising genius. In the latest viral tweet, PlayStation officially shared a glimpse of their glaring advertising on the popular Las Vegas spherical structure. It includes some wild shots of fan favorites Peter Parker and Miles Morales, and of course, Venom also made a mystic appearance. If you have somehow resisted getting your hands on Marvel’s Spider-Man 2, this clip is enough to convince you to not miss out! 

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For those unaware, this spherical structure is currently among the most expensive advertising venues in the world. Located in Nevada, Las Vegas the innovative 3D graphics feature might cost up to half a million dollars a day for any brand. Thus, it only seems possible for industry giants like Sony to pull off a stunt like this. 

MrBeast Is Ready to Dump Almost Half a Million Dollars to Take His Marketing to a Whole New Level With the Las Vegas Sphere

However, the Spider-Man display on the structure might have the fans excited for another reason. The speculations of a spicy ‘advertisement contest’ have begun. 

The console wars are ‘lighting up’

Two of the biggest names in the gaming industry taking the advertising center stage at possibly the world’s current favorite spot has to account for something. It is important to note that Marvel’s Spider-Man 2 is a very important game not just for comic book fanatics, but in the context of console rivalry. Undoubtedly, it’s already being pitched as a strong contender for ‘Game of the Year’. Thus, it isn’t a long shot to assume a new contest of ‘branding’ has been fueled. 

The potential of Xbox and PlayStation in large-scale advertising always remains a heated debate. There are numerous reasons why Microsoft Xbox has been making news for a long time. The list includes the launch of Bethesda’s Starfield, the Microsoft-Activision partnership, and the intention to grow Xbox Game Pass. So, the big showcase of the latest PS exclusive at the same spot is an exciting message to all the gaming fans. 

As long as it’s a gaming representative lighting up the city of Vegas, eSports lovers won’t mind because, in the end, it’s the endorsement of the sport on such a grand scale. It’s only exciting to presume what’s coming next to the sphere. Make your guesses in the comments below. 

Watch This Story: The Console Wars Are Heating Head-to-Head: Xbox and PlayStation Fans Battle Over Which Custom Controller is Better, Starfield or Spider-Man 2?