Haas led the way for the entire F1 grid when it came to livery and car launches for the 2023 season. The team took a totally different design approach from what we have witnessed them sporting in the last few years. Overall, fans were quite pleased with what the American team put up. As they approach the 2023 season with the intention of turning their fate around, they have landed themselves a giant sponsor. Even the choice of sponsor had fans going gaga over them.

For now, it seems like Haas cannot put a foot wrong when it comes to their PR game. The livery launch was a big hit among the fans, with the new black accents complimenting the look.

Haas announce their partnership with Chipotle

While most teams announce their sponsorship tie-ups in the most professional way, Haas doesn’t. They got their drivers Kevin Magnussen and Nico Hulkenberg to pose with Chipotle bags, wearing their racing suits while keeping a straight face. While that left some fans in splits, others were just happy that their favorite fast-food chain is coming together with their favorite F1 team. Overall, it was a big hit among the civilians of F1 Twitter.

Have a look at some reactions to the post that Haas put out to announce their sponsorship tie-up with the $45 billion company (as per Macrotrends.net).

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One fan finally found an F1 partnership that aligned with their personal preferences. They are not the only ones, though.

And this was the most obvious occasion to recall the chipotle kid meme.

Some took the opportunity to take a dig at Red Bull’s cost cap breach situation from last year. The team, in its explanation as to why they couldn’t stay within the stipulated budget, blamed their catering costs.

There were some fans who gave content ideas. Among them was asking their drivers about their favorite Chipotle meals.

This fan is probably a big Chipotle regular. Well, it doesn’t matter how regularly you order from them. If you order once, you contribute towards the sponsorship.

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What are your views on Haas’ new sponsors? Makes you want to grab a bite?