If you’ve ever tuned into the sensational series ‘Drive to Survive‘ produced by the $187 billion giant Netflix, you’d know that they’ve injected a dash of drama into the high-octane mix. But have you ever wondered why they do it? Now, if you’re a true petrolhead who’s spent countless hours glued to F1 races, you might think Netflix’s version is just a bit overcooked. But hold on, there’s a method to this Netflix madness. Liberty Media wanted to reach new fans in places like the United States. They thought a dose of drama could do the trick.

You see, the challenge was to appeal to new fans who might not know their Pirelli from their podiums. And what do viewers want, you ask? Drama, intrigue, and a dash of rivalry. Netflix knows that, so they’ve added some rivalry and tension to spice things up. Like In S1, they showed Daniel Ricciardo and Max Verstappen not getting along. In another, they highlighted the competition between Lando Norris and Carlos Sainz, who were teammates. It’s like a soap opera but with race cars and more fabricated than a Hollywood smile. This led to Max Verstappen giving them a cold shoulder, and Toto Wolff called it “Keeping Up with the Kardashians” of motorsports–ouch!

This dazzling display of drama isn’t just for show. Netflix knows its game. They’re serving up a binge-worthy banquet that hooks viewers. And Carlos Sainz’s voice resonates as a testament to the series’ transformative power. In a candid conversation by F1 exclusive, Sainz articulated, “It’s thanks also maybe to the Netflix phenomenon, the good work everyone’s doing in social media to explain the sport, to make it more close to the younger generation. I think it’s a great thing to be part of F1 nowadays and everyone that is part of it, we’re going through a good moment.”

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It’s a drama-packed cocktail that’s revolutionized the sport. Now that we’ve explored how Netflix injected some zest into F1, let’s take a detour to 2021 when Sainz criticized the same phenomenon.

Carlos Sainz had once criticized DTS

Carlos Sainz revealed his “disappointment” with how Ferrari was depicted in an episode titled ‘We Need to Talk about Ferrari’. In that episode, Ferrari’s tough 2020 season took the spotlight. Sainz didn’t hold back as he said, “The season three episode about Ferrari is not so great.” He felt that the team’s greatness wasn’t shining through as it should have. He shared his perspective in an interview with GQ, expressing that Ferrari is “a lot cooler, a lot bigger, a lot better” than the episode made it out to be.

Sainz understands the ebb and flow of greatness. He knows that even the mightiest teams face challenges. Ferrari’s rough patch is just a chapter in their story, not the whole book. In his words, “We were just going through a rough patch, and I think all great teams in every single sport go through difficult years. And now we are on our way back up.” And Sainz didn’t seem pleased with the dramatic approach back then.

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But what do you think? Is DTS the KUWTK of motorsport?