Post $169,000 Collab, Lewis Hamilton’s 1 Quality Leaves Luxury Designer Awestruck
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via Reuters
Formula One F1 – British Grand Prix – Silverstone Circuit, Silverstone, Britain – July 9, 2023 Mercedes’ Lewis Hamilton celebrates on the podium after finishing the race in third place REUTERS/Molly Darlington
Hey, watch enthusiasts! If you thought Formula 1’s Lewis Hamilton was just about burning rubber and chasing podiums, think again. The superstar racer has now proven he can be just as fast and furious in the world of horology. For a modest $169,000, you can now own a piece of the champ’s style.
This isn’t just any watch, folks. This is the Portugieser Tourbillon Retrograde Chronograph Lewis Hamilton edition, brought to you by the wizards at IWC Schaffhausen. And guess what? It’s their third time teaming up with Hamilton since 2014. They certainly seem to have a “time” less relationship!
Meet the Portugieser Tourbillon Rétrograde Chronograph Lewis Hamilton Ref. IW394008, designed with @LewisHamilton, the seven-time Formula One™ world champion and IWC brand ambassador. #IWCwatches | #IWCportugieser | #LewisHamilton
Learn more: https://t.co/KtPXqkB4A2 pic.twitter.com/ueedVC1puF
— IWC Watches (@IWC) September 21, 2023
But let’s drift from the specs for a moment. The real highlight? IWC’s star designer, Maria Luisa Mamusa. Having sat down with Hamilton, she’s been left in awe, not by his driving or his fashion sense, but by his infectious zest for the creative process. “I have had the privilege of meeting Lewis Hamilton for a design session with him and I will never forget his curiosity, collaboration, and sheer enjoyment at taking part in the creative process. I have been surprised by his kindness and laid-back peacefulness, truly incredible for someone living such a competitive and accelerated life,” Maria says.
Tommy down to the socks 🇳🇱 @TommyHilfiger pic.twitter.com/buHahQRUkO
— Lewis Hamilton (@LewisHamilton) August 24, 2023
Hold on to your helmets, F1 fans! And football aficionados, you might want to keep your boots laced up tight for the news ahead. Now it’s not “new” news, but it’s got the LH44 touch to it. This IWC collaboration isn’t the only time the Mercedes champion has hit it off with style.
First off, Hamilton made a sizzling appearance at the Dutch GP press day, decked out head to toe in an all-black ensemble featuring a No. 85 ‘Tommy’ jersey, baggy sweatpants, and bold black boots, the F1 superstar set Twitter ablaze. Captioning his style moment with, “Tommy down to the socks @TommyHilfiger“, Hamilton left the fans speechless.
For ROSÉ, Kylian Mbappé, and Lewis Hamilton, journeys go beyond destinations reached.
Featuring a score by Hans Zimmer, RIMOWA’s new campaign shares their transformational journeys as they move around the world, and move the world around them.#RIMOWA #NeverStill pic.twitter.com/u7CgWN3mD2
— RIMOWA (@RIMOWA) September 7, 2023
Yet Hamilton wasn’t done dropping surprises. In a fashionable twist, he teamed up with Paris Saint-Germain’s star forward, Kylian Mbappé, for Rimowa’s ‘Never Still’ campaign. If you haven’t caught a glimpse of this ad series yet, it celebrates the globe-trotting lifestyles of elite athletes and celebs, with Rimowa offering up swanky luggage for those who wander in style.
So happy traveling (and watching) to you. But before you go, did you hear about this one thing IWC does that would resonate with every Lewis Hamilton fan?
When IWC sponsored Lewis Hamilton’s unfulfilled dream
Alright, all you speed junkies and adrenaline chasers, here’s a fun nugget for you. Did you know that Lewis Hamilton, the Formula 1 superstar, shares an unexpected connection with the TOP GUN watches by IWC? And no, we’re not just talking about speed!
The original Top Gun @TomCruise gracing our presence at this past British GP — what an honor it was to be able to share my passion with someone who’s inspired me by his work ethic and humble attitude 🙌🏾Top Guns Only 🙌🏾 pic.twitter.com/9NqZnhOfs5
— Lewis Hamilton (@LewisHamilton) August 3, 2021
Before we dive into that Hamilton tidbit, let’s speed through a bit of aviation trivia. The TOP GUN watches, crafted by IWC since 2007, are named after the famed Navy Fighter Weapons School (a.k.a. TOPGUN). Here, the US Navy molds the crème de la crème of pilots, transforming them into Strike Fighter Tactics Instructors (SFTI). Think “best of the best”, with flight goggles and all!
Now, here’s where it gets really cool. In 2018, IWC teamed up with real-deal SFTI instructors stationed at California’s Naval Air Station Lemoore. The result? The jaw-droppingly sleek Pilot’s Watch Chronograph Edition “Strike Fighter Tactics Instructor”. And, for a touch of exclusivity, only Navy Fighter Weapons School graduates can rock this particular piece. Talk about elite club benefits!
Now, circling back to our main man, Lewis. While he’s no TOPGUN graduate (though we wouldn’t put it past him!), Hamilton’s association with IWC Schaffhausen and his cameo that could’ve been with the franchise clearly speaks of the TOPGUN spirit. When he’s speeding on the tracks, he’s got more in common with those airborne elites than you’d think. Two worlds, one need for speed!
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So whether you’re more into roaring engines or soaring skies, there’s no denying the magnetism of a match made in high-adrenaline heaven. Lewis Hamilton and TOP GUN watches? Talk about a winning combo!
Written by:
Edited by:
Akash Pandhare
