Year after year, Red Bull fans have had one consistent complaint from the Austrian team, despite their performance on the track. It’s the fans’ collective objection to the repeat livery every single year. We understand every team has sponsorship commitments and certain elements cannot be changed. However, the one thing a team has total control over is the color scheme aka the livery. Every year Red Bull faces backlash after the livery launches. Now, to redeem themselves, Red Bull is finally giving the fans a way to express their opinion.

The fans have been demanding a new livery, something unique, something that makes the Red Bull challenger stand out for years. However, the team’s blue dominant with hints of yellow and red has stuck around since its inception. There were glimpses of special liveries celebrating anniversaries or highlighting special occasions, like the 2021 Turkish GP livery.

However, Red Bull also made its livery into a fan engagement activity. They ran a special fan-voted livery for all the US-based races, i.e. in Miami, Austin, and Las Vegas. Taking this trend one step further and now asking fans to design the livery for three races.

Red Bull has put the RB20 livery design in the hands of the fans for the British, Singapore, and US Grand Prix. As far as marketing and fan engagement goes, Red Bull is already the industry leader. Now, they’re using the same approach with Red Bull Racing as well and making a lot of fans really excited and happy.

Or one could look at it in a way that Red Bull had to do something to make their fans happy after their sister team captured the attention after their livery launch. Red Bull had to make their fans happy.

Red Bull is taking a page from the book of VCARB01

Red Bull’s sister team went through a major overhaul over the winter. From AlphaTauri the team went to the Visa Cash App RB F1 team. Despite RB referring to Racing Bulls, the fans could only focus on the corporate name of an F1 team. As we all know, the name received a lot of criticism and was mocked thoroughly and throughout the internet.

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However, the team instantly redeemed itself when they launched their livery. The VCARB 01 instantly made everyone forget about the disagreeable name and focus on the beautiful color scheme. The VCARB01 was reminiscent of the last Toro Rosso livery and the fans fell in love.

The team made the perfect choice of stepping away from the trend of carbon fiber liveries and added a much-needed splash of color to the grid. Now Red Bull is looking for some brownie points from its livery and is giving the fans a chance to express themselves. We can’t wait to see what designs the fans come up with and what liveries we get to see at Silverstone, Austin, and Singapore.

“Hope Red Bull Learns a Thing…”: AlphaTauri Does the Antithesis of Red Bull as Fans Applaud Livery Launch in NYC