All the famous golfers have a strong connection with their favorite golf courses. While Jon Rahm has been focusing on being on the list of greats like Tiger Woods, he has big hopes from his performance at Farmers Insurance Open. He wants it to become his signature move. However, an additional element will accompany him on the golf course. 

Therefore, after Annika Sorenstam collaborated with Cusick motorsport, Rahm followed her path. The tequila brands Maestro Dobel (founded by Juan Dobel) and the golfer are dedicated to their respective crafts. What better than both of them to lightning up the golf course of Torrey Pines? They both have come together to give a fresh experience to all golf fans. The Spanish golfer is highly excited about this new beginning.

With consecutive victories on the PGA TOUR’s Sentry Tournament of Champions and The American Express and four triumphs, World’s number three, Rahm, has created his illustrious legacy. And now, he is tieing up with another legendary brand.

Jon Rahm is welcoming new beginnings in 2023

The PGA golfer took his Instagram and shared the news of his collaboration with Maestro Dobel. He wrote, “I’m proud to toast with Maestro Dobel Tequila to a partnership that brings the spirit of smoothness to the course. Here’s to all of us, Maestros.” The smooth tequila brand has a legacy of 11 generations. Tieing up with them is a tremendous opportunity. However, Rahm’s new family is also excited to have the rising star of the golf world in the family.

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Juan Dobel expressed happiness and said, “We are proud to welcome Jon Rahm to the Dobel family and look forward to bringing the spirit of tequila to the PGA TOUR community with one of greatest professional players in the game of golf.” However, the brand chose the former number-one golfer because he reflects the same passion and precision in golf as Maestro Dobel does in crafting the award-winning tequilas.

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The market for ultra-premium tequila in the United States is undergoing exponential development in value and volume1. The relationship with Rahm helps further accelerate tequila’s presence on and off the golf course. However, golf fans and tequila lovers will have exclusive access to the worlds of golf and tequila. The brand will upscale hospitality and concession locations across the country as it becomes the “Official Tequila of the PGA TOUR.” 

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Are you ready to witness Rahm again in action at Torrey Pines? Do you think he will win the third event in a row?