
via Getty
Silhouetted golfer on the tee during the 127th British Open Golf at Royal Birkdale GC in Southport 16th-19th July 1998. (Photo by David Ashdown/Getty Images)

via Getty
Silhouetted golfer on the tee during the 127th British Open Golf at Royal Birkdale GC in Southport 16th-19th July 1998. (Photo by David Ashdown/Getty Images)
“The PGA Tour have struck back,” declared one speaker from the Talk Birdie To Me podcast. True enough, it seems the age-long rivalry between LIV and the PGA Tour is picking up heat. From talks over event crowds to players’ preferences, both sides feel like they have the upper hand. LIV shook up golf with lucrative contracts, but the PGA Tour struck back with new strategies—not just to retain big names, but to make the next generation think twice.
On a Q/A episode of the Talk Birdie To Me podcast, one listener posed a sharp question: What is LIV trying to achieve by signing rising stars like Tom McKibbin? A few years ago, LIV’s strategy was simple. To shake up the establishment, it approached the big names to get them on board. And for a while, things worked out. With additions like Jon Rahm and Bryson DeChambeau, fans quickly turned to watch the LIV. Money was where it was at. However, the atmosphere has shifted. The PGA Tour has fired back with elevated events and massive financial incentives, making it far tougher for the newer generation to justify the leap.
“Well, it’s a bit like The Empire Strikes Back,” one of the hosts answered. “They’ve now got the elevated events. They’ve now got enormous amounts of bonus money to try and match what Liv have done.” With equally enticing stakes now, the younger generation is left wondering. For both legs of golf, to stay relevant to the game, they have to card in the newer, rising stars. However, the decision is not as easy as it used to be. Jumping into a pool of financial fortune felt like a no-brainer for the early adopters. But LIV’s promises kept falling short. LIV has failed to provide any major benefits to its players, including zero access to OWGR points. That has been one of the biggest let-downs for its players, prompting many to drop their contract.
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For the rising stars, the scene looks even worse. “The PGA Tour has made it a tougher decision for the poster boys of the PGA Tour to go across,” one host substantiated. “With no guarantee of world ranking points and getting into the top 50 in the world, which gets you into all the majors, I think the players that are left want to win major championships, and maybe they want to cement those spots into the four majors every year.” The next generation is left hanging by a thread over what they seek to get from the sport.
Whether it’s the allure of finding your name etched among the likes of Scottie Scheffler, or it’s about the sport’s financial incentive. Rising stars like Tom McKibbin highlight the perfect example of this dilemma.
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Tom McKibbin’s LIV Golf decision
LIV is trying to attract the younger generations. With Tom McKibbin as a new addition, it has flaunted just that—its relevance in the sport. However, for Tom McKibbin, it was a game of tug-of-war. The PGA Tour’s marquee pro, Rory McIlroy, tried to convince him to stay on the tour. However, LIV looked more attractive to McKibbin, as one host pointed out. “There were conversations with him and Rory early on where Rory said, “Look, you know, if you want to go, go, but I think you’re better off staying,” and he chose to go.”
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What a year with the boys !! 2025 @livgolf_league Team Champions @LegionXIIIgc pic.twitter.com/Dl9bqFp651
— Tom McKibbin⛳ (@tommckibbin8) August 25, 2025
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McKibbin seems happy with his decision. Winning the LIV team title alongside Jon Rahm, the rising star is making a real fortune at the event. “I’m sure he’s probably happy with it because he just won the team title with Jon Rahm on Legion 13, so the bank account is certainly flush.” However, that marks the rising star out of the majors conversation, a great loss for the new generation of golf. “You’d love to see players like him obviously playing in the major championships,” one host rightly declared.
At the end of the day, the decision remains with the players. Whether the youngsters choose legacy or money is hard to answer just yet. However, one thing is sure: the PGA Tour will not make the decision any easier. “It’s really a personal choice,” and it essentially boils down to this.
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