After spending four long years with the LIV Golf, Greg Norman has finally moved on. The White Shark officially ended his LIV Golf tenure on September 11. And now, just five days after parting ways with LIV Golf, Norman is fully focused on his new role on an even bigger stage, which he was appointed to back in January of this year.

Notably, earlier this year, Australian Prime Minister Anthony Albanese had picked Norman to replace a retiring politician on the 24-person organizing board for the 2032 Olympics. Accepting the new role as a proud Queenslander, Norman had said that it would be an honor and a privilege to help shape the Brisbane Games. And now that he has officially parted ways with LIV Golf, the 70-year-old is ready to kick off his new role on a historic day.

Norman, through an Instagram post, wrote, “25 yrs ago this week. 2020 Sydney Olympics. Now I am honored to sit on the Brisbane 2032 Olympic board to showcase my hometown with our goal to make 2032 the North Star of the Olympics.” The golfer has reclaimed his seat as a board member after getting snubbed in July. Sharing with the new role, he posted the photo from the 2000 Sydney Olympic Games, where he participated in the torch relay. He was not a participant, however, but he had a blast at the closing ceremony. Greg Norman came in riding a great white shark to make a remarkable entrance.

Now, after that, he reclaims his position on the board again.

At the beginning of the 2025 calendar year, Norman shared about his new role as a board member in the 2032 Olympics. He wrote, “My Lifetime Achievement Award and 2032 Brisbane Olympics committee representation drives home my love and commitment to Australia.” But his pride and joyous moment quickly turned sour in July due to a new law.

The committee of 24 board members was reduced to 15 to “enhance efficiency and effectiveness.” The decision was taken as the Queensland government passed laws to shrink the body to “streamline” decision-making. As part of the change, Prime Minister nominees and Queensland Premier nominees were among those removed. Although it is not yet clear whether the capacity of members has increased or not, Norman has made it official with his post. In fact, he has confirmed no turning back to LIV Golf.

Norman, with his four-year tenure, has helped the league make some crucial shifts to survive against the PGA Tour. Being the first CEO and founder, he has led to great success, with 100,000 fans in Adelaide and 60,000 in Indianapolis. Not just this, but the league has reached 875 million households with its digital reach. Despite the Shark not being the CEO, the league in 2025 won the “Most Innovative Leagues” award at the 2025 Front Office Sports Honors. However, despite all the good, Norman was a polarizing figure for the sport as a whole, prompting many to say that his leaving LIV is crucial for the betterment of the sport or at least the league.

Not even an extension was offered to the former CEO; the partnership ended on a sour note. After the White Shark’s absence, the league has suffered another setback from the marketing team.

After Greg Norman, LIV faced another setback

After three days of Norman’s official parting ways with LIV, the golf league faced another major setback. The chief marketing officer, Adam Harter, also stepped down from his position. The CMO has been reporting directly to Norman since May 2024 with his global marketing initiatives.

Harter shared a post on LinkedIn about his decision. At the end of the post, he shared gratitude writing, “I leave with immense gratitude, countless friendships, and excitement for both LIV Golf’s future and my next new adventure. Long LIV Golf! The mission continues…and I know the best is still yet to come.” Harter, a marketing professional with over 20 years of experience, has brought immense experience from collaborations in the sports world.

For Greg Norman, the league has appointed Scott O’Neil, but in place of Harter, there is no one to take over. Is it the beginning of the league’s collapse? What do you think about it? Share with us in the comments below.