Augusta National Golf Club has long been a mystery when it comes to membership, and the latest buzz links Amazon to the exclusive world of green jackets. Many have wondered if Amazon founder Jeff Bezos is now among the roughly 300 members, especially with Amazon’s Prime Video stepping in as a new Masters broadcaster. The answer is no. Bezos is not a member, according to all credible reports and compiled lists. However, a prominent figure from the tech giant is indeed a member.

Andy Jassy, who succeeded Bezos as Amazon CEO in 2021, was named among Augusta’s newest members in late 2024 alongside other prominent figures such as Eli Manning and CBS executive Sean McManus. Augusta National never publicly confirms memberships, but the timing is notable: only weeks later, Chairman Fred Ridley announced that Prime Video will stream live coverage of the Masters’ first two rounds next April.

The Masters reinforced the news with an official post on X, where Fred Ridley’s statement was shared alongside a lush Augusta backdrop. The post highlighted the club’s excitement to “expand and enhance how the Tournament is presented and enjoyed,” while tagging @primevideo to mark the streamer’s debut as a domestic broadcaster. This public confirmation on the club’s own social channel emphasized how significant the Amazon partnership is for golf’s most tradition-bound major.

Ridley praised the partnership, saying, “Working alongside Amazon in this capacity is an exciting opportunity for the Masters Tournament and its fans,”  adding that the addition “will only further our abilities to expand and enhance how the Tournament is presented and enjoyed.” Prime Video will carry a two-hour daily broadcast window on Thursday and Friday, complementing ESPN’s early coverage and CBS’s traditional weekend telecast.

Amazon’s Prime Video has secured a landmark agreement with Augusta National Golf Club to stream live coverage of the Masters Tournament’s first two rounds beginning next April. Under the deal, Prime Video will air a two-hour window each day on Thursday and Friday, adding roughly four extra hours of early-round action to complement ESPN’s coverage and CBS’s traditional weekend telecast.

This move also builds on Amazon’s growing sports footprint. Prime Video already streams the NFL’s Thursday Night Football, is set to broadcast NASCAR Cup Series races beginning in 2025, carries Premier Boxing Champions (PBC) events, and struck a multi-year deal to stream AEW pay-per-views in major markets. With the Masters now added to that portfolio, Amazon continues to position itself as a central player in the future of live sports streaming.

For fans, the deal means expanded live access and potentially new streaming technology like multiple camera angles and interactive features. For Augusta, it reflects a careful modernization without displacing its long-time partners. And while Bezos remains outside Augusta’s member ranks, Jassy’s reported membership underscores the growing intersection of technology, streaming platforms, and golf’s most prestigious event, making Amazon’s Masters debut one of the sport’s most intriguing media moves yet.

But while the headline buzz focuses on whether Jeff Bezos holds a coveted Augusta National membership or if Andy Jassy reportedly does, the larger story is how this partnership reflects Augusta’s deliberate evolution in how the Masters reaches its audience.

The Masters’ evolving media strategy

Augusta National’s media approach has always balanced tradition with controlled innovation. For decades, CBS was the sole broadcast partner, beginning with its first Masters telecast in 1956, a relationship that continues today. The club kept television coverage intentionally limited for years; as late as 1999, only about 4½ hours of live golf per day aired on U.S. network television.

A pivotal change came in 2008, when Augusta added ESPN to carry the early-round coverage previously held by USA Network. According to Nielsen data, ESPN’s first-round telecast that year drew 2.9 million viewers, a 30% jump over the prior year’s cable audience, proving that broader distribution could boost engagement without diluting the Masters’ brand.

The next leap arrives in April 2026, when Amazon’s Prime Video begins streaming two hours of live coverage on Thursday and Friday afternoons. Announced by Chairman Fred Ridley in a statement shared on the Masters’ official X account, the deal adds roughly four hours of total live coverage to the early rounds. Ridley called it “an exciting opportunity for the Masters Tournament and its fans,” emphasizing the exposure and expansion in front of the tournament after this deal.

Industry analysts highlight that this careful layering, CBS for the weekend, ESPN for early rounds, and now Prime for streaming windows, shows Augusta’s strategy of incremental modernization. By expanding access while preserving tradition, the Masters is quietly building a multi-platform presence that meets contemporary viewing habits without surrendering the aura that makes the tournament singular.