Appearing on a video titled “Can I Beat Jason Day if I Start 5 Under Par?”, the duo of Jason Day and Grant Horvat were casually walking around the course discussing their swings and grips. As Horvat makes a putt (and misses it), Day inquires about his LAB and his normal grip, which is unusual. Horvat admits that he has gone to the PGA Tour Superstore to get it changed, but was warned against it by the shop guy. This makes Day curious as he prods Horvat further, “Do people kind of freak out when you walk into a PGA Tour Superstore and go, ‘Is it Grant? Is that Grant Horvat coming in?” 

Horvat laughs and shares that the guy behind the desk knew him. “Did he give you a discount, though?” Day further asks. To which Grant Horvat casually replied, “I don’t think he charged me. It was pretty nice.” Surprised, Day pauses for a moment before looking into the camera and saying, “Perks for being Grant Horvat.”

Indeed, there are perks to it. If anyone can give a tough fight to golfers these days in terms of fame and recognition, it is these YouTubers. Paige Spiranac is another apt example. With millions of followers across different social platforms, there will hardly be anyone who does not know Spiranac. That is probably why the likes of Bryson DeChambeau have tried to alternate between a golf career and a part-time YouTube/influencer career. He now has more than 2 million subscribers on his channel. Of course, most of them come from his stable fan base from golf, but him trying his hand here? There has to be a reason behind it.

Grant Horvat’s success will answer that. One of the most popular golf YouTubers, Horvat has around 1.5 million subscribers and over 264 million total video views. On Instagram, he has a million followers, his account featuring a selfie of a smiling Tiger Woods pinned to his feed. He started his YouTube channel before 2020, but it wasn’t until 2025 that his subscriber count surpassed 1 million.

Yet it was his constant presence as a notable golf media personality that set him apart. His channel is a repository of all sorts of content, combining education and entertainment. Grant has successfully made golf accessible and engaging for a broader audience, which was previously closed off to an elite upper class. And this is why his success has been huge. He also has a second channel with around 246k subscribers and 41 videos.

Grant’s channel pulls in an estimated $600k+ in ad revenue alone, not including his partnerships. Moreover, he has collaborated with brands such as TaylorMade, Olukai, and Across, and has equity in Takomo Golf and Primo Golf Apparel. One can analyze his mark on the golf world from the recent invitations he has received to attend various events.

Of course, he has competitors as well. Rick Shiels (3 Million), Bryan Bros (690k), and Good Good Golf (1.97 Million) have also successfully racked up strong numbers on their channels. But what they could not match is Horvat’s reliability, which he maintains in his long-form videos. Sometimes he tries to beat pro golfers, other times he tries to play on different courses. He is adept at forming in-depth conversations with them, which makes his high-profile guests trust him.

That is why the list of elite guests on his channel is huge. From Rory McIlroy, Collin Morikawa, Phil Mickelson, to DeChambeau himself, the names go on. One of his most-viewed videos features Scottie Scheffler, with 5.4 million views. At the same time, his Tiger Woods video has 3.5 million views. That particular video, in fact, was viral for other reasons too.

When Tiger Woods came in with a full wardrobe

It all goes back to earlier this year. What could have been a big and major day for Grant Horvat turned into him being completely bamboozled. In the video titled, “Tiger Woods teaches me how to hit it Straight!” Woods pulled up with what Horvat hilariously described as “his whole closet. “The time is near,” Horvat told the camera. “He’s got his whole closet with him over there… He’s got all his Sunday red.”

But what turned out to be more funny was that despite being fully dressed for the occasion, Tiger Woods didn’t take one swing on camera. Instead, the duo spent the entire video breaking down the art of the tee shot. The 18-minute ended up being a masterclass on golf IQ.

One particular moment from the video was when Woods described how low he tees the ball for a narrow shot. “I always pick out a target,” Woods explained as he pushed the tee barely above the grass. “But if I have to squeeze one in play, I naturally will hit the ball off the heel. This is one of the reasons why I still use my old tees. If I had to hit one in play, that would be my in-play ball with the driver right now.” 

Grant Horvat could not help but keep staring as Woods, his face giving away the shock that ensued within him.