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‘Greatest Marketing’: Charley Hull Finds the Success That Jason Day Never Did Among Fans

Published 04/26/2024, 9:06 PM EDT

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Jason Day had turned many heads ever since he joined Malbon Golf as its ambassador, but all for the wrong reasons, unfortunately. From getting trolled for wearing “clown pants” at the 2024 Sentry to being called out for his attire at the recently ended Masters Tournament, the golfer has not had much success among the fans. However, Charley Hull would feel different since she seems to have been receiving the opposite kind of treatment.

Well, this time didn’t turn out any different either as the LPGA Tour Pro went ahead to share a series of her pictures on the greens on her Instagram handle. Meanwhile, as Hull did so, the community couldn’t help but flock together in awe and dish out compliments after seeing her in her element on the greens!

Charley Hull becomes the center of attention

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The post shared by the 28-year-old included four snaps of the golfer in her element and participating at the ongoing LPGA Tour event, the JM Eagle LA Championship, along with a caption; “Onto the Weekend. @lpga_tour. P.S. can’t wait to fly home Sunday.” She was spotted wearing her iconic partner’s dresses including a skirt and a sweater with ‘Malbon Golf’ spelled out.

 

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A post shared by Charley Hull (@charley.hull)

The English professional is currently tied at T22 along with 12 other golfers including the likes of Jenny Shin, and Celine Boutier, among others. Moreover, she made the cut for the weekend by registering a score of 1-under with figures of 71-70 on the par-71 course at Wilshire Country Club over the two days of play.

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But what the fans noticed were the clothes that she was wearing donning the brand’s name. What’s more, she even went ahead to receive much more acclaim than Jason Day when he donned similar apparel with the logo and, as a result, led to them going crazy under the Instagram post.

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Hull’s Malbon Golf apparel sends the netizens into a frenzy

Back in the first PGA Tour event of the 2024 calendar, the followers had taken to the internet to double down on Day for wearing a peculiar kind of pants. What’s more, they even went ahead to dub it as nothing short of a downgrade from his old partner Nike. But, coming to the LPGA Tour Pro, the case became very different. There were a lot of comments praising Charley Hull for her choice of attire as some commented, “Skirt is so cute”, “The fit though”, “Looking good Charley. Well done”, and “Lov the Melbon, Charley.”

USA Today via Reuters

Coming back to Day, he was slammed senseless by golf fans all over the world for his choice of attire at the Masters. Over the days of the prestigious major, he wore a white jersey and matching shoes along with a blue trouser and cap, while donning an off-white sweater on the second day. Well, the community didn’t stop and admire the golfer but accused him of drawing people’s attention towards himself and overshadowing the Masters. However, the same wasn’t the case with Hull as her followers on Instagram commented, “The greatest marketing decision in the history of golf!!,” and “Fantastic marketing.” Surely all the attention would have been on the Englishwoman.

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Anyhow, one can’t help but notice a stark difference when it comes to the community’s reaction to the two professionals and their attires. Even so, people can only hope that Jason Day manages to turn himself around and earn the admiration of the fans when donning his iconic partner’s clothes.

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Written by:

Allan Abe

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Allan Abe is a Senior Golf Writer at EssentiallySports. Armed with a Master’s Degree in English, he has covered many themes in golf as a beat writer, with in-depth coverage of instances of many golfers’ lives, like Bubba Watson and Adam Scott. Allan particularly excels at live coverage and a hole-to-hole analysis of events.
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