From 500,000 to 2.5 million YouTube subscribers in under two years—Bryson DeChambeau has transformed from golf star to content empire. Now, LIV Golf is racing against the clock to ensure this marketing juggernaut stays locked in for the long haul, as opposed to previous rumors of him moving out of LIV.

Multiple sources confirm DeChambeau is in talks with LIV Golf to renew his contract early, with both parties hoping to finalize new terms before the 2026 season opener in Riyadh. His current deal runs through the end of next year, but the urgency to secure him now reveals just how valuable he’s become to the league, and rightfully so.

DeChambeau has won three times individually on the LIV Golf League, highlighted by historic weekend rounds of 61 and 58 to win LIV Golf Greenbrier in 2023. He also captured his second major championship at the 2024 US Open, cementing his status as one of golf’s biggest stars. His popularity among fans has grown astronomically in recent years, and it isn’t only because of golf.

Beyond his 2.5 million YouTube subscribers, his Instagram following has surged to over 4.2 million. His fun challenges on YouTube and Instagram bring in millions of views. He’s clearly an enormous asset to the league. The timing is also crucial for his franchise.

Paul Casey and Anirban Lahiri have already agreed to new deals to join Charles Howell III back on Crushers GC for 2026. With DeChambeau at the helm on a new contract, the 2023 LIV Golf Team Champions will be aiming to go one better than their runner-up finish to Jon Rahm‘s Legion XIII. This information truly solidifies Bryson’s stance on LIV, which, time and again, he has emphasized.

Crushers GC would become the first franchise to win the title multiple times—a historic achievement in the league’s young history. The team’s trajectory from 2023 champions to 2024 runners-up suggests they’re building something special, and keeping their star captain locked in is essential to those championship aspirations.

LIV Golf’s off-season contract wave secures roster stability

DeChambeau’s renewal is part of a broader wave of contract renewals sweeping through LIV Golf this offseason. Over the last few weeks, LIV Golf has been in discussions with all out-of-contract players who have not been released by their teams or relegated, with most already agreeing to new deals.

This marks a welcome development for LIV Golf, which has faced months of unsubstantiated speculation about players’ alleged desire to leave. There is currently no indication that any top players will do so during this off-season or the next.

The contract stabilization comes at a pivotal moment for the league. Team purses are set to double for 2026, jumping from $5 million to $10 million per event. This makes the current off-season the most important yet for franchises looking to build championship-caliber rosters.

Several franchises are actively recruiting at least one player for 2026. Team principals are using data analysis models, particularly from the sports betting world, to identify and select new talent. The emphasis is on signing players who fit the league’s unique format and can deliver results immediately.

With team purses doubling and contracts being renewed across the roster, LIV Golf is positioning itself for its most competitive season yet. News about specific player signings and re-signings should start flowing soon when the contracts are fully finalized. For now, all eyes remain on whether DeChambeau’s deal gets done before the Riyadh opener on February 5-7, 2026.

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