Athletes are often businessmen too. Aside from their earnings from the sport, they seek out opportunities to build empires. Tiger Woods is one such example, having invested in a plethora of businesses. His smart investments and well-known name have helped him gain his humongous net worth of over $1.1 billion. The golf legend recently saw another win in one of his businesses, PopStroke, which just announced a partnership.

Not long ago, Woods saw a heavy setback with one of his investments in a SPAC. But now the tide seems to have turned in favor of the 15-time major championship winner, further increasing his net worth.

Woods’ business valuation soars after the new partnership

According to The Palm Beach Post, Greg Bartoli opened the first PopStroke location in Port St. Lucie in 2019. PopStroke is a tech-infused golf-entertaining concept. Their locations feature a combination of professionally designed golf courses and excellent food and beverages to give the customer an all-around experience. Woods joined Bartoli as a partner in the company in 2020.

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Using his course design company, TGR Design, Woods vamped up the renovated Port St. Lucie location. He further scaled the company, which is now in multiple locations across numerous states in America. By taking on TaylorMade as a partner in “an ownership stake,” Woods and PopStroke plan to “expand around the US and eventually the world.”

TaylorMade will provide the company with special edition TaylorMade golf balls for the customers to both, use on the course and take home as a keepsake. Furthermore, their new partners will also provide premium TaylorMade putters, which will be available to rent at the locations. The latest addition of TM to PopStroke has also seen its valuation rise dramatically to $650 million.

Tiger Woods is thrilled with the new partnership

The addition of TM to Woods’ PopStroke certainly has the whole world’s attention. The golf legend is also excited to add another PGA Tour partnership to his portfolio. In a statement, he said, “TaylorMade has been a great and trusted partner of mine for many years, and I couldn’t be happier to expand my partnership with David and his team.”

The golf pro believes that TM is the perfect way to scale the business further. He is certain that they will be able to enhance the guest experience at PopStroke. Through this move, the 82-time PGA Tour winner hopes to introduce and inspire millions to the game. He wants to contribute as much as he can to the growth of golf.

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Do you think Woods’ investment will pay off? Or, like the SPAC, will this too crumble later on? Let us know in the comments below.