It takes one to know one. For more than a decade, Stephen Curry has dominated the NBA. Not many players can boast about transforming the NBA landscape, but Curry is one of a select few. Curry became the first player to start a separate brand under the Under Armour umbrella, signed Sacramento Kings’ star De’Aaron Fox as the first athlete to the Curry brand, and achieved a lot more. However, now, he has chosen an up-and-coming women’s college basketball star as the second athlete to represent the Curry Brand – MiLaysia Fulwiley.

Fulwiley has taken women’s college basketball by storm. Her stellar performances for the University of South Carolina have made her a household name. She even became the first South Carolina freshman to be the MVP of the SEC Tournament. With her leading the team, South Carolina defeated reigning NCAA champions LSU to win the SEC title. Now, MiLaysia Fulwiley has become just the second athlete to represent the Curry Brand.

In an interview, Fulwiley expressed her feelings about joining forces with Stephen Curry. She said, “I decided to join Curry Brand because it felt like family,” said Fulwiley. “I’ve also been watching Stephen Curry since I was young and coming up playing on Team Curry. I’ve always had a close connection to the brand.” Fulwiley further described her relationship with Curry. She said, “It’s incredible to be able to have Steph around as a mentor and someone I can call. Not a lot of people have that opportunity, and I feel like through my hard work on and off the court, I’ve been able to put myself in this position. It means a lot to have him in my corner.” 

Fulwiley’s star power has earned her a lucrative contract from the Curry Brand. But how has she performed in her rookie season with the University of South Carolina?

MiLaysia Fulwiley’s collegiate career

MiLaysia Fulwiley has enjoyed a stellar rookie season. She has averaged 11.8 points, 2.9 rebounds and 2.3 assists per game for the South Carolina Gamecocks. With Fulwiley leading the team, the Gamecocks went undefeated during the entirety of the 2023-24 season. Furthermore, they are currently on a thirty-two game winning streak. South Carolina also clinched the SEC championship, with Fulwiley being named the MVP of the tournament.

11 Months After Bagging $75 Million Worth Shares, Stephen Curry Makes Big Moves to Plunge Huge Gap in Basketball

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MiLaysia Fulwiley stellar performances for the Gamecocks ranks her as one of the most highly touted college hoopers. She is regarded as a generational talent. With her impeccable ball-handling skills and exceptional playmaking, Fulwiley is a handful for any opposing defenses. MiLaysia is no slouch on the defensive end either. Her elite athleticism and lateral quickness make Fulwiley a matchup nightmare. With a lucrative NIL contract under her belt, sky’s the limit for MiLaysia Fulwiley.