Alex ‘A-Rod’ Rodriguez’s success as a baseball player turned him into a sporting celebrity. His massive star value transformed his identity into a luxurious brand. He utilized his business acumen to make fruitful investments. Alex Rodriguez once launched a men’s beauty care product to show his fans why skin care is important for everyone, regardless of gender. 

‘A-Rod’ received critical acclaim and numerous accolades in his baseball career. Moreover, he also achieved several milestones that could withstand the decay of time. While lucrative deals from elite MLB franchises such as the New York Yankees made him a sporting royalty, ‘A-Rod’ always knew which direction to travel in, post-retirement. 

Proficient use of his business acumen has presently earned him a colossal net worth of $350 million. However, there was a time when his combined net worth would count more than double that amount. That was back when ‘A-Rod’ was in a love relationship with global pop music icon Jennifer Lopez. During their relationship, they once made a $79 million worth investment in the international beauty care brand, ‘Hims & Hers’. 

When A-Rod spoke his mind on men’s beauty care 

Alex ‘A-Rod’ Rodriguez and Jennifer Lopez broke their engagement in 2021. Nonetheless, there was no stop to Rodriguez’s professional progress. ‘A-Rod’ has always remained a recognizable face in the public since his playing career. He is often an attendee at numerous lavish parties. 

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Therefore, it’s obvious ‘A-Rod’ has that extra awareness regarding his looks. During his playing days, he used a beauty product to reduce glare under his eyes. It was a stick-like item called ‘eye black’ in baseball terms. Therefore, post-retirement, he launched a similar product in partnership with Hims & Hers, called ‘Blur Stick’. 

“You Don’t See How Great You Are”- Alex Rodriguez Helped a Tearful Jennifer Lopez Embrace Her Stardom With a Warm Gesture in 2019

Speaking about the $22 product in an interview, ‘A-Rod’ said, “We look at (the Blur Stick) more as skincare treatment versus makeup. It’s interesting because a lot of it is attitude, right? I wear it and I wear it proudly, and all my buddies are jumping on board. When you look at the next five or 10 years, I think we’re gonna say, ‘I can’t believe that one day a long time ago skincare was only really just for women’.” 

Alex Rodriguez: the world-class entrepreneur 

‘A-Rod’ is the CEO of his private entrepreneurial venture, A-Rod Corp. He is also the chairman of Presidente Beer. Additionally, he is a co-owner of the NBA team, Minnesota Timberwolves. Rodriguez’s financial intellect even made him a guest investor on the reality TV series ‘Shark Tank’. 

Watch This Story – Here’s A Quick Look At How MLB GOAT Alex ‘A-Rod’ Rodriguez Spends His Millions 

So, would you like to use the Blur Stick someday?