

Some franchises hit reset. The Rockies? They hit snooze, then wonder why the house is still on fire. After decades of creative mediocrity and front-office musical chairs, Colorado is once again moving the deck chairs. This time, Walker Monfort gets the nod, months after manager Bud Black’s exit, because nothing says fresh start like promoting from within a machine that hasn’t worked in years. Welcome to the Rockies’ version of change.
Well, the Colorado Rockies fans will be enjoying the news of their team making changes. It is not very significant, but everything has got to start somewhere. And for the Rockies, the change is starting with their President & Chief Operating Officer, Greg Feasel.
It was just reported that President & Chief Operating Officer, Feasel, will be stepping down at the end of the season after 30 years. The Rockies’ official X handle reported, “The Colorado Rockies announced today that President & Chief Operating Officer Greg Feasel, a member of the Rockies front office since 1995, will step down at the end of the 2025 season.”
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Walker Monfort, formerly Vice President of Corporate Partnerships, will immediately step into the role of Executive Vice President of the Rockies. He’ll partner with Feasel through the transition and formally take full reins in January 2026. This leadership handoff signals a shift, but fans and analysts know that personnel changes alone won’t fix deeper issues. The real test is whether this duo can steer the franchise in a fresh, bold direction.
Colorado’s woes run far beyond the front office. They’ve endured the worst start in modern MLB history, multiple 100-loss seasons, and a Coors Field pitching problem that’s gone unaddressed. A chronic reliance on deferred contracts, underinvestment in analytics, and questionable free-agent deals like Kris Bryant’s have created an organizational gridlock.
The Colorado Rockies announced today that President & Chief Operating Officer Greg Feasel, a member of the Rockies front office since 1995, will step down at the end of the 2025 season.
As part of this transition, former Vice President of Corporate Partnerships Walker Monfort… pic.twitter.com/Dlc3b1xda0
— Colorado Rockies (@Rockies) June 26, 2025
Even manager firings, such as Black’s in May, have done little to appease frustrated fans who see systemic rot, not just spotty leadership. The Colorado Rockies need a radical transformation from top to bottom. Revitalizing the analytic department, reimagining player development systems, and committing to strategic roster construction are essential.
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Can Walker Monfort break the Rockies' cycle of mediocrity, or is it more of the same?
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Ownership must embrace innovation and stop clinging to complacent habits. Only by maintaining this momentum—and refusing to revert to old patterns—can the Rockies hope to rebuild credibility and competitiveness in the brutal NL West.
But momentum, like thin air at Coors Field, doesn’t last long if you just stand around. The Rockies can’t afford to slap a fresh coat of paint on a crumbling foundation and call it progress. If this shake-up is just another half-measure, expect more seasons of “almost,” “if only,” and “not quite.” Real change demands discomfort, risk, and a willingness to torch the old blueprint. Otherwise, Monfort’s promotion is just another ceremonial first pitch, without the pitch.
Change is good, change is progress, but the Rockies have a long way to go
Change is the buzzword every struggling franchise loves to whisper—usually right before hitting snooze again. But this time, the Colorado Rockies might actually mean it. With longtime president Greg Feasel stepping aside, the front office has cracked open the door to reform. The question is: will it swing open or slam shut? Because if mediocrity had a mascot, it’d be wearing purple and black.
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The Colorado Rockies have spent years stuck in neutral, mistaking motion for actual momentum. If they want real change, they must rebuild their baseball ops from the dirt up. Outdated scouting, a half-baked analytics department, and stale internal hires have slowed progress. Promoting from within a broken system is like repainting a collapsing house and calling it new.
Their strategy often feels allergic to modern baseball thinking, especially in roster and pitching philosophy. Coors Field isn’t going anywhere, yet the Rockies build like they’re playing at sea level. Developing altitude-adjusted pitchers and lineup strategies isn’t rocket science—it’s overdue. Clinging to league-average ideas in a high-variance park has led to predictable disappointment.
Financially, they treat payroll like a dare, not a plan—see Kris Bryant’s haunted contract. Deferred deals and veteran overpays have created a roster that’s expensive and ineffective. Add to that a culture where losing is tolerated and accountability is optional. If the Rockies want to stop being a cautionary tale, the fix starts with courage, not cosmetics.
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The Rockies don’t need another front-office shuffle—they need a full-blown baseball exorcism. Change isn’t just a press release; it’s a blueprint, executed with spine and vision. If Colorado wants to escape its Groundhog Day of mediocrity, it has to start thinking like a major league franchise. Nostalgia doesn’t win divisions, and altitude isn’t an excuse—it’s a challenge. The clock’s ticking, and the snooze button’s finally worn out.
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Can Walker Monfort break the Rockies' cycle of mediocrity, or is it more of the same?