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Imago

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Imago

Change is on the horizon, and it looks good so far. The antitrust trial involving 23XI Racing, Front Row Motorsports, and NASCAR ended in a settlement, which included several modifications.  Many will recall the controversial three-strike rule, a provision that effectively allowed teams to lose their charters if they pushed back too firmly against the sanctioning body.

The clause served as a mechanism for NASCAR to maintain firm control over teams when introducing new regulations. That rule nearly derailed the Charlotte Roval race several years ago when teams openly threatened to strike. Now, a revised version has resurfaced with meaningful changes.

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NASCAR teams gain a new voice!

As put together in layman’s terms, Bob Pockrass explains the five-strike rule.

“Any rule change that will cost teams significant money gets put to a vote. If the teams vote no and NASCAR proceeds anyway, that is a strike. If NASCAR gets five strikes before the deal ends, then the teams can race in other stock-car series without violating the agreement.”

A five-strike rule has replaced the three-strike system. According to NASCAR journalists Jordan Bianchi and Jeff Gluck, this represents a governance win for the teams.

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Under the previous three-strike rule, teams faced consequences after just three instances of NASCAR overriding their objections to costly rule changes. Rather than facing immediate consequences for dissent, organizations can now have greater latitude to challenge decisions without risking their competitive standing.

While the rule does not guarantee the team complete independence, it does provide a more balanced framework for dialogue. In a sport long governed through centralized authority, even a modest shift toward shared decision-making marks a significant step forward.

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The teams basically gain a formal check. If NASCAR implements rule changes that would harm revenue without team approval, accumulated strikes could allow teams to compete elsewhere without breaching their agreements.

This restores bargaining power to teams and forces NASCAR to engage in more negotiated rule-making.

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Moreover, permanent charters sharply raised the cost and value of cup-level entry. The settlement makes existing charters evergreen, turning a temporary race entry right into a franchise-style asset, and investors already see values jumping well above prior estimates.

This concentration of power and money will bring mixed competitive effects. On the upside, evergreen charters and expanded revenue-sharing, including international revenue pools, could stabilize team finances, attract outside investment, and support long-term planning in facilities and R&D. And this isn’t the end of the evergreen charter story. For charter owners, there’s still plenty to celebrate.

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Teams secures added revenue in the charter deal

According to Bob Pockrass’s reporting, the new charter structure includes several built-in safeguards. A 2/3 majority of teams must approve any system renewal.

Organizations that choose not to renew will still retain ownership of their charters and will be granted at least one year, potentially longer, to complete a sale.

Teams that fall below defined performance standards will be required to sell their charters, but they will be given significant time to do so. Under the revised terms, NASCAR’s share of charter sale proceeds increases to 10%, up from the previous 2%.

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In addition, teams will now receive an undisclosed share of NASCAR’s International media rights revenue, our revenue stream from which they had previously been excluded.

They will also be entitled to 1/3 of new commercial agreements tied to team-owned intellectual property. And now that Christmas comes early for NASCAR’s teams, it’s only a matter of time before we see how well the teams are adjusting to the new system.

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