11 Months After Bagging $75 Million Worth Shares, Stephen Curry Makes Big Moves to Plunge Huge Gap in Basketball

Published 03/15/2024, 11:15 AM EDT

Stephen Curry has become one of the most influential figures in basketball after enjoying an illustrious 15-season NBA career. He is one of the most financially dependable modern-day athletes. Hence, American sportswear manufacturer Under Armour decided to extend their partnership with Curry. Under Armour handed Curry 8.8 million restricted stock units worth $75 million as a part of the agreement. Steph also launched the Curry brand in association with Under Armour.

Stephen Curry signed De’Aaron Fox as the first athlete to represent the Curry Brand. However, he chose women’s college basketball star, MiLaysia Fulwiley, as the first female athlete to represent the Curry Brand. MiLaysia came to mainstream media’s attention after her stellar performances for the University of South Carolina. In fact, she became just the first South Carolina freshman to become the MVP of the SEC tournament.

Steph handing her a lucrative NIL (Name, Image, Likeness) is a big step forward for women’s basketball, and the sport as a whole. However, this isn’t the first time that Steph has taken things into his own hands to make the playing field equal for women.

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Stephen Curry provides scholarship for female hoopers

Stephen Curry first came to mainstream media’s attention after he took a 10th-seeded Davidson Wildcats team on a fairytale run to the Elite Eight stage of the March Madness tournament. Curry became a living legend for everyone associated with Davidson after his remarkable performances. Ever since, Steph has always looked out for Davidson college. In 2021, Stephen and Ayesha Curry announced the creation of a scholarship fund to increase the level of women’s athletics in Davidson. The scholarships, as per some reports, are worth $100,000 each.

According to reports, “The Curry Family Women’s Athletics’ Initiative supports Davidson’s 10 women’s athletics programs.” During an interview, Davidson’s athletic director Chris Clunie expressed his satisfaction in collaborating with Steph. He said, “It’s really awesome. It’s really focused on providing greater equity and access for women’s scholar athletes.”

MiLaysia Fulwiley NIL Deal: Stephen Curry Always Felt Like Family, NCAA Superstar Opens Up About Curry Camp & More

Stephen Curry has been a strong advocate for equality in all walks of life. After all, he is raising two daughters, Riley (12) and Ryan (10), along with his wife Ayesha. Steph even called out the NCAA for the lack of parity in women’s sport in 2021. Curry choosing MiLaysia Fulwiley as the first female athlete to represent is a huge step in the right direction, but there’s still a lot to be done. But rest assured, Stephen Curry will be at the forefront of it all.

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Written by:

Dushyant Singh is an NBA Writer at EssentiallySports. Ever since the Lakers’ Orlando Bubble victory, he has maintained a vigilant eye on the NBA with his research-heavy perspective, along with a specialization in covering predictive lineups. He keenly observes the evolving narratives that unfold each season.

Edited by:

Saumya Khanduja

11 Months After Bagging $75 Million Worth Shares, Stephen Curry Makes Big Moves to Plunge Huge Gap in Basketball

Stephen Curry provides scholarship for female hoopers

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