First Look: LeBron James Flabbergasted Over Collab With Son Bronny and $31 Billion Co
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LeBron James fans have yet another reason to rejoice. The first look at James’s latest trading card had been released earlier, but he is still in awe of this unique piece of craft. On January 10th this year, Bron signed a new multiyear trading card partnership with a $31 billion company – Fanatics Collectibles. A valued memorabilia, these trading cards are worth millions in the right hands.
Right now, it looks like the Lakers superstar might just keep this one for himself. The 1-of-1 card features images of himself and his son Bronny James with on-card autographs from the pair of them.
LeBron James cannot contain his joy at seeing his new collectibles
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LeBron shared his excitement on Instagram with a post that said, “Man this is one of the toughest cards EVER!!! SHEESH!! Happy card hunting.”
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Indeed, it is! The image of the 4x champion is from his high school playing days, while Bronny looks dapper in his USC jersey. This rare card is part of the 2023-24 Bowman University Chrome Basketball collection. There is no doubt that this singular piece of art will have lots of takers. And with it hitting retail on Friday, James’s excitement has reached new heights.
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As will the value of his exclusive card. Previous records have shown that singularly remarkable collectibles have fetched millions in the market. Bron’s “Triple Logoman” card from the 2020-21 Panini set of basketball cards was sold off at a handsome $2.4 million in an auction in 2022.
This move, after being longtime partners with Upper Deck, serves to showcase a new era of the King’s legacy.
The James boys are on a path of change
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Bron has always been an advocate for change. The LeBron-Bronny 1-of-1 card is also a sign of the same – revolutionizing the sports collectible sector. And it started with him leaving the Upper Deck. There is no doubt now that whatever they cook up in the future will be a testament to basketball greatness.
LeBron’s legacy will go down in history as one of a kind. A young nobody from Akron has risen to dominance in one of the fiercest leagues. The ‘Chosen One’ wrote a story so unique that it would take a special someone to change it. So far, there hasn’t been anyone who fits the picture. The next best thing to LeBron James, in such a scenario, would be his children.
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Being the firstborn, Bronny James has always been regarded as the flag bearer of his father’s legacy early on. The King has also mentioned his wish of wanting to play with his son on the same floor, on multiple occasions. While that may take a little bit longer, the latest Fanatics card has granted his wish, in a somewhat roundabout way.
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