Imago
Image Courtesy: IMAGO
Imago
Image Courtesy: IMAGO
It has become a norm now for professional athletes to extend their brand image beyond the sport. These ventures are either business ventures or endorsement deals. One of the most lucrative industries is the Alcohol Industry. Not only the NBA players, but a lot of celebrities have their own alcohol brands. From MJ to LeBron, many players use their influence to launch and promote their brands.
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In this trend, James Harden is earning millions from his wine brand, J-Harden Wines. Joining the booze market is Stephen Curry, who has also launched his own brand.
James Harden’s wine sales break records in China
During a recent appearance on a Chinese influencer’s live stream, James Harden got rich as 10,000 bottles of his personal brand of wine were sold out within a mere 10 seconds. This overwhelming response from Chinese fans highlights the immense popularity and influence Harden has in China. The J-Harden wine was launched in 2022 in partnership with Accolade Wines.
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Stephen Curry Joins the Alcohol Industry
Stephen Curry has stepped into another business venture by launching his own bourbon brand. With a passion for understanding what makes a good bourbon and a desire to create his own label, Curry has launched Gentleman’s Cut.
He recently released a trailer on Instagram that provided insights into his passion for bourbon and what consumers can expect from the drink. In describing his approach to creating a unique bourbon experience, he emphasized creativity while staying true to tradition. The caption of the trailer reads, “Let’s gooooooo! Just the beginning 🥃 Hitting shelves now in the US and worldwide! Like Gentleman. @gentlemanscutbourbon”
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Curry’s decision to enter the alcohol industry comes at a time when the market is experiencing substantial growth. The alcohol industry in the United States alone is projected to generate a revenue of over $284 billion in 2023. This lucrative market presents a promising opportunity for Curry to establish his brand and cater to the growing demand for premium spirits.
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Written by
Edited by
Saumya Khanduja