The oldest active player in the league is ready to take charge again. LeBron James‘ name is synonymous with greatness and it has been for over two decades. But with the naysayers discrediting him, and questioning his abilities, he will have to prove them wrong, again. Recently King James collaborated with Beats By Dre to showcase the mentality he is coming in with.

However, he isn’t alone in this campaign. The project features 23-year-old soccer phenom, Erling Haaland, in the same groove as the King himself. Ready and more than willing to shut the negative noise coming from outside. Additionally, King James’ son Bryce is making his “acting debut” with the campaign.

LeBron James warns the league ahead of season opener

The LA Lakers superstar warns the league ahead of the season opener. The new NBA season is set to be underway in a matter of few hours. To mark the occasion, King James has taken this opportunity to announce his intentions. More importantly, the campaign features the family members of the James family. Savannah James and Haaland’s father Alf-Inge Rasdal Håland have done the voice-over for the clip that features the two phenomenal athletes. In addition to them, the clip also features King James’ sons Bronny and Bryce and daughter Zhuri.

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Bryce posted the clip on his Instagram profile with the caption “My acting debut”. This campaign perfectly fits the life of the superstar as he’s going into his 21st season in the league. Other than the Laker, Haaland is another name that has made a lot of noise in the world of sports in recent years. The 23-year-old is absolutely ruthless on the ground and makes scoring goals look like a child’s play. As any other world-class athlete, Haaland too has his fair share of doubters.

The King and The Viking tag for the campaign seems perfect to describe the two gentlemen.

LeBron James on taking center stage this season

The Lakers had a subpar end to their season. With the red carpet ready to roll out for the new season, they’re determined to get that ring back. To do that, the LA franchise will heavily depend on their star players such as LeBron and Anthony Davis. While the 38-year-old has been the main man for several years now, this time around, he is looking to shed away that extra weight. He had already declared that this would be AD’s team and LeBron would play his role to the best of his abilities.

Read More: Despite NBA’s Oldest Active Player Stature, 38-Year-Old LeBron James Is Nearly a Decade Away From Snatching World Record

This can prove to be a brilliant decision as it will allow King James more freedom to express himself on the hardwood.

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