“Basketball is basketball and continuing to do our part to shine a light and celebrate those women who are doing amazing things on the court,” said Stephen Curry back in November 2022, when he came out wearing a UConn Azzi Fudd jersey. The basketball world is quite aware of the Warrior star’s bond with his god-sister Cameron Brink, but she isn’t his only connection to women’s basketball. After Fudd became one of the first women to attend Curry’s elite camp in 2018, their bond has remained strong. Therefore, it wasn’t a surprise when Stephen Curry gave a shout-out to the 22-year-old’s newest project.

Steph recently took to his official Instagram account to share a story with his 58.1 million followers. It featured Fudd’s post from a few days ago, through which she announced the launch of her podcast ‘Fudd Around And Find Out’. Fun fact: the podcast was created in collaboration with iHeart and Unanimous Media, the latter being the company founded by Stephen Curry himself, along with Executive Producer Erick Peyton.

Curry endorsed this by writing a caption alongside the post on his IG story that read, “New podcast @azzi35👀🚨”. Best believe I’ll be listening! Check it out, 8/7.” 

Stephen Curry had earlier liked the same post and also left his praise in the comments section by writing “Congrats Azzi!” After all, promoting the podcast was not only part of business, it was also a way for him to give a shoutout to the UConn star again.

The Golden State Warriors star has often served as a mentor to the young basketball athlete. Fans might still remember how Stephen Curry and his team of trainers and medical professionals offered to help lead the effort for Azzi Fudd’s recovery after she went down with a knee injury and required surgery. Well, knee injury is sugarcoating it, since Fudd sustained a right anterior cruciate ligament and medial meniscus. The UConn training staff developed a precise plan in collaboration with Fudd to get her back on the court soon.

“Not even just from this rehab standpoint, Steph has been such an amazing resource,” said Fudd back then. “It kind of just goes to show the kind of person he is”.

Fudd herself has seldom shied from sending her flowers to the NBA’s 3-point shooting leader. Back in April, ‘Good Morning America’s Michael Strahan said to Fudd that “Steph Curry said that he is jealous of your jumpshot because it, ‘looks prettier than mine’”. In response, the UConn player said, “Um, I feel like that just feels wrong to say. I mean, mine is like the prettiest jumpshot, but Steph’s is top tier.” Game recognizes game!

Now, Steph is set to collaborate with the same player for a podcast. It seems that the NBA legend is collecting these basketball icons like Infinity stones, as it was only a few days ago when he set his eyes on a potential business deal with Fudd’s recently confirmed girlfriend!

Stephen Curry hints at wanting to sign Paige Bueckers to Under Armour

Earlier this month, the official Instagram account of ESPN and ESPNW highlighted Paige Bueckers’ recent comments. The No. 1 pick in the 2025 WNBA Draft had been friends with Azzi Fudd for a long time, and only recently confirmed the long-standing rumors that the duo are a couple. In one of her post-game remarks, she highlighted that Fudd chose several of her shoes. After all, as Bueckers revealed, “I love a pretty shoe. I usually get two, three, four, five shoes grouped together, and then I actually call Azzi and have her pick them. So, she’s been doing a good job of picking the prettiest ones.”

Stephen Curry used these remarks to motivate the Dallas Wings rookie to switch teams. He wrote in the comments section, “Well….sounds like @currybrand is in your future then 👀”. Direct to the point!

Paige Bueckers signed a multi-year deal with Nike back in September 2023 and continues to wear the brand’s shoes on the court. Eventually, she became the first NIL university athlete to design and release a Nike Player Edition basketball sneaker, aka the Paige Bueckers Nike G.T. Hustle 3. Now, Stephen Curry is attempting to get her to his own ‘Curry Brand’, a sub-brand of Under Armour that has released several exclusive shoes bearing the Warriors star’s name. It also boasts several other big-name athletes like De’Aaron Fox, MiLaysia Fulwiley, Keisei Tominaga, Davion Mitchell, and Jacob Zhu. However, you can always add on to this list, and right now, Paige Bueckers is a name being discussed by almost every WNBA fan out there.

Curry would certainly leave an impression on the basketball sneaker industry if he got both parts of ‘Pazzi’ (yes, that’s an actual term) to his brand. Fudd might not need that much convincing, which is why Steph has already laid the foundation for Bueckers. In time, it will be made clear how efficient that was.