Michael Jordan has reached another massive milestone in his relationship with Nike. The six-time NBA champ has been associated with the multinational sneakers brand since his rookie year in the NBA. Nike’s partnership with Jordan’s brand has been contributing heavily to the sneakers brand’s business annually. Now, the Jordan brand, that generates a revenue of $5 billion, has hit Italy by storm with its New Flagship store.

Quite recently, the Jordan brand made an official announcement about the opening of its first ‘World of Flight’ flagship store in Milan, Italy. The one-of-a-kind store will provide its customers with a dive into the extensive history of the basketball culture in the United States. Here’s what International fans can expect from His Airness’ store.

What will the Jordan brand offer its customers?

The World of Flight store has been established as a part of a collaboration to empower local communities by providing rising Italian artists with a platform to display their talents. Michael Jordan‘s flagship store is located at Via Torino 21, Milano, and is spread across 363 square feet. The store recently welcomed its first customers on December 16.

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The new Jordan store will provide its shoppers with access to the latest footwear and apparel, along with customizable options. Moreover, select customers will also get an experience of Nike-member-only events and an exclusive SNKRS pickup experience. Also, the customer will get to relax in an aesthetically pleasing private Member’s Lounge decorated with MJ memorabilia, pictures, and other pieces of NBA history.

The Jordan brand has made distinctive efforts in unexplored markets in recent times. Moreover, the brand has made significant progress in terms of signing more WNBA stars and increasing its female customer base. The brand also received the 2022 FN Achievement Award for Brand of the Year recently. Additionally, the new flagship store is likely to help the Jordan brand establish a strong customer base among Italians.

Jordan brand achieves $5 billion milestone

Nike’s Air Jordan shoes have played a critical role in Michael Jordan becoming the first NBA athlete worth $1.7 billion. Earlier in the year, Nike reported that the Jordan brand attained the $5 billion revenue mark as a result of a 31% increase in sales during the fiscal year 2022. The revenue mark was greater than the reported sales of $4.7 billion in 2021.

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The Jordan brand has achieved a lot of milestones in recent times. While the brand is on the path of bigger achievements, Michael Jordan has now taken his legacy to Italy.