Stephen Curry has undoubtedly revolutionized the NBA as we know it. The four-time NBA champion has been dominating the NBA with his dynastic Golden State Warriors for the past decade. The 6’2” All-Star point guard is considered by many to be the greatest shooter of all time. Curry has been able to leverage his play on the court to earn hundreds of millions in salaries. Moreover, with prudent investing and successful business ventures, Curry has built himself a fortune. Curry’s deal with Under Armour is perhaps the most prominent deal for the point guard. However, Stephen Curry once cost the company a lot of money.

The Golden State Warriors drafted Stephen Curry in 2009. In college, he played for the Davidson College Wildcats, where he averaged 25.3 points, 4.5 rebounds, and 3.7 assists. Curry was by no means a freak athlete; most of the scouting reports in fact had little to say about his athleticism. But one thing that stood out was his shooting ability and marksmanship. He was a sniper and could pull up from anywhere on the court. In a similar fashion, Curry would roll over his talents to the NBA and dominate from behind the arc.

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Curry would break numerous three-point shooting records and cement himself as one of the greatest shooters ever. He was also an excellent ball handler and had incredible off-ball movement; this, combined with his deadly shooting, helped him dominate the league for over a decade. Curry and the Golden State Warriors became a historic dynasty. They would go on to play in five straight NBA Finals from 2014-2019.

During that span, they would win three titles. Curry’s Warriors also had one of the most remarkable regular seasons in 2016, when they would win 73 games and end the season with a record-breaking 73-09 record. Curry is the only player in NBA history to sign back-to-back max extensions worth over $200 million. The eight-time All-Star is on the path to potentially becoming a billionaire.

Stephen Curry cost Under Armour over $600 Million in a matter of days

Stephen Curry signed a sneaker and merchandise deal with Under Armour in 2013 for approximately just $4 million. But as Curry started dominating in the league, he would soon become a fan favorite, leading to him soon becoming the face of Under Armour.

Curry then started dropping his signature shoes. He dropped his first shoe in 2015 and dubbed it the ‘Curry 1.’ But despite his popularity and success, the Curry shoe lineup is infamous for not catching on amongst fans. Under Armor’s ‘Curry 3’ was arguably their lowest point. It was perhaps the company’s biggest failure.

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Even the biggest Curry stans seemed to find the shoe to be unappealing. A few days after its release in 2016, the CEO of FootLocker announced that the shoes were not selling as well as they had expected. This caused the stock of Under Armour to drop, losing over $600 million in market value.

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Curry’s journey with Under Armour has been a roller-coaster ride. But the reigning Finals MVP recently signed a lifetime deal that could earn him over a Billion dollars.