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“There’s No Victim Here but Him”: As Ja Morant Set To Lose $7,000,000, Former All-Star Could Not Fathom $30 Billion Brand’s Actions Against the Grizzlies Star

Published 06/20/2023, 9:10 AM EDT

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Ja Morant stirred controversy during the playoffs when he flashed a gun during an Instagram Live. This was Morant’s second involvement with a gun, having been suspended once previously. Consequentially, many suggested that the point guard could lose a lot of money from his endorsement deals. After the NBA announced Morant’s suspension, a former All-Star gave his thoughts about an iconic brand’s treatment of the Grizzlies’ centerpiece.

Recently, Commissioner Adam Silver and the league announced that Morant would be suspended for 25 games without pay for his actions. A lot of fans argued that the suspension was “underwhelming” on social media.

Gilbert Arenas on Nike’s actions after the Ja Morant incident

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Ja Morant is set to miss out on a huge amount of money while serving his 25-game suspension without pay. Notably, Ja will be entering the first year of his $194 million rookie max extension he signed with the Memphis Grizzlies in July 2022. The two-time NBA All-Star will reportedly lose $304,545 for every game missed which will be a grand total of around $7.6 million for 25 games.

Amidst this, former NBA star Gilbert Arenas talked about Morant’s endorsement deal with Nike during an appearance on Vlad TV. The host and Arenas discussed the brand’s actions after the controversy. The host noted, “When it all happened, Nike took his sneakers off their site.” Arenas replied, “Stupid!”

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The host continued, “But they just released a new sneaker of his that sold out in two minutes.” Arenas called it “smart”. He could not, however, understand why the brand would remove the sneakers in the first place while comparing the incident with Adidas’ issue with Ye. Arenas argued, unlike Ye, Morant was only causing trouble to himself. He also said that Nike did not have to worry about a “bigger entity” in Morant’s case.

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He stated, “I understand that some of these moves had to be made because there are bigger entities than I was looking at. But with someone like Ja, there’s no enemy. He is the enemy of himself. There’s no victim that you can really say, ‘We’re taking your shoes, we’re gonna get rid of you.’ There’s no victim here but him of his stupidity.”

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WATCH THIS STORY “After police checked Ja Morant’s wellness, Charles Barkley call $80 million worth NBA star on Pat McAffe Show”

Morant reportedly signed a $12.01 million deal with Nike before the 2019 draft. He recently became one of the faces of the brand with his signature shoe.

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Written by:

Bagavathi Eswaran

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Bagavathi Eswaran is a senior NBA writer at EssentiallySports, with a strong passion for the sport that started at the young age of ten. As a former college player, Bagavathi has been following the NBA for more than a decade and has found his calling in writing about the sport. His expertise in covering the NBA, as well as other arenas of the sport, is evident in his writing.
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Edited by:

Jayant Chhabra