It’s not the off-season if you are Shaquille O’Neal. The NBA Hall of Famer may be long retired, but his business game stays in playoff mode. Just weeks after settling a $1.8 million lawsuit tied to the FTX crypto collapse, Shaq is already back on offense—this time, teaming up with a $3.70 trillion company.

The new collaboration? A business-forward campaign with LinkedIn, the career-focused social media platform acquired by Microsoft in 2016. In a promotional video, O’Neal delivers advice to professionals navigating change, adversity, and growth. His tone? Part motivational speaker, part battle-tested entrepreneur.

“My advice to people who think of themselves as a one-trick pony, be a master while you’re riding that pony. That was a horse. I was a fighter, and I was a dreamer, and I was a simple dreamer. 75% of my life was trials and tribulations. The other 25% is dreams,” he said. It’s a timely message. And while basketball will always be his No. 1 move, O’Neal, who boasts an estimated $500 million net worth, understood the need to expand. The result? A sprawling portfolio that includes fast-food franchises, tech startups, real estate, and even his own big-and-tall fashion brand, XLG Clothing. His LinkedIn video reflects that journey.

“You know, growing up a big guy, there wasn’t a lot of big guys around, so I’d hang around with little guys. And the little guys used to get some stylish stuff. It just drove me crazy. I was like, you know what, I’m going to start a line to where the big guys can feel s—.” Shaq continued in the video, “Master it and make a choice. Success means utilizing the tools around you. And LinkedIn’s AI search has all the tools you need. When you dare to discover, the possibilities are endless.”

LinkedIn is seemingly a smart endorsement/collab choice. For the former, this partnership brings in a household name with crossover credibility. And for ‘The Diesel’? A sharp pivot from crypto courtrooms to legacy-building mentorship. Currently, Microsoft (MSFT) Market Cap & Net Worth as per Stock Analysis is $3.70 trillion. So, the social networking site is booming—a good news after the legal debacle with FTX. “We are pleased to have this matter behind us,” his legal team shared in a brief statement.

But this was not the only legal matter hovering over his shoulder.

Let’s get one thing clear: the Lakers legend’s involvement in FTX was being a mere promoter of the now-defunct token. And he was not alone. Tom Brady, Steph Curry, David Ortiz, Gisele Bündchen, Shohei Ohtani, Naomi Osaka, Udonis Haslem, Larry David, and even Major League Baseball got dragged into the storm. So, Shaq settled his case just like he did with his involvement in the promotion of Astral’s NFTs.

In September 2023, O’Neal’s team presented his case in court. “Astrals were intended for and marketed to gamers, not investors,” according to Shaq’s camp. Last year, on August 16, a Miami judge ruled that investors had a solid case, acknowledging that Shaq acted as a seller of the NFTs. So, Shaquille O’Neal, with the legal aid, he ultimately agreed to pay $11 million to resolve the case.

He’s dropped nearly $13 million this year to put two high-profile lawsuits—FTX and Astrals NFTs—in the rearview. Not every pivot’s been smooth (his Big Chicken brand just shuttered a location), but this latest move? It’s smarter. It’s a brand alignment with fewer legal minefields and more long-term upside.

Needless to say, Shaquille O’Neal isn’t slowing down. Whether he’s DJ-ing at festivals, anchoring TNT’s NBA coverage, or dropping growth advice for LinkedIn’s billion-member user base, he’s evolving in real time. The court battles might be behind him, but the business plays are still coming fast. And this time, they’re built for scale—and maybe even peace of mind.