
via Imago
Oct 15, 2024; Miami, Florida, USA; San Antonio Spurs head coach Gregg Popovich watches from the sideline against the Miami Heat during the first quarter at Kaseya Center. Mandatory Credit: Sam Navarro-Imagn Images

via Imago
Oct 15, 2024; Miami, Florida, USA; San Antonio Spurs head coach Gregg Popovich watches from the sideline against the Miami Heat during the first quarter at Kaseya Center. Mandatory Credit: Sam Navarro-Imagn Images
It’s not every day an NBA icon steps away from the sidelines, but just last week, Gregg Popovich did exactly that. After 29 seasons and 1,422 wins, Popovich laid down his playbook. Rather than parade down the aisle, he quietly donned the mantle of San Antonio Spurs President of Basketball Operations. ESPN’s Shams Charania broke the news, and the league buzzed as fans digested the announcement. After all, this wasn’t a retirement; it was a full stop after one of the NBA’s longest chapters.
Consider this: no coach in league history has compiled more regular-season victories than Popovich’s 1,422. That stat alone is enough to command respect, but Pop’s greatness goes beyond the numbers. He built a dynasty in San Antonio, winning five NBA titles and developing stars like Tim Duncan, Kawhi Leonard, and David Robinson. From top draft picks to hidden gems, Pop made greatness feel routine. Pop’s genius lay not only in X’s and O’s but in forging a culture of consistency, accountability, and mutual respect.
True to form, Popovich injected levity into the proceedings. At Monday’s press conference, he strode onstage, shrugged off his sports coat, and unveiled a T-shirt that simply read: “El Jefe.” The message was clear—he’s still calling the shots, just from a different seat. Spurs legend Manu Ginóbili—now a franchise Special Advisor—quipped from the sidelines. “That means I’m now Special Advisor of El Jefe?” he joked on X.
ADVERTISEMENT
Article continues below this ad
That means I’m now Special Advisor of El Jefe? 😁 https://t.co/kLLeWaJYpK
— Manu Ginobili (@manuginobili) May 5, 2025
San Antonio promoted Mitch Johnson, the Spurs’ 19th head coach and a Pop disciple since 2016. Johnson is now the guy in charge of leading the next chapter in San Antonio basketball. And Pop made it clear at the presser—“it’s time for a new coach” to take over.
ADVERTISEMENT
Article continues below this ad
Gregg Popovich is ready for the Spurs’ new era
It wasn’t just another press conference—it was a passing of the torch with a hug and a T-shirt. Mitch Johnson extended a handshake, but Gregg Popovich had other plans. He pulled him in close, signaling the start of a brand-new chapter for the Spurs. Speaking for the first time since recovering from a stroke six months ago, Popovich got straight to the point: “Things are getting better by the day, but it’s not good enough for what we plan ahead. So, it’s time to make this change.”
What’s your perspective on:
Is Gregg Popovich's move to 'El Jefe' the secret weapon for another Spurs dynasty?
Have an interesting take?
Naturally, Pop wasn’t alone. Flanked by Tim Duncan and Manu Ginóbili, Popovich spoke candidly, his tone gentler but no less resolute. At 76, Pop’s stepping back from the sidelines, but not from the franchise. “That’s the goal, to make sure we keep it going,” he said. As team president, he’s sticking around, working alongside CEO R.C. Buford and GM Brian Wright to keep the Spurs culture intact. And his support for Johnson? Unshakable.
Then came the mic-drop moment—Pop shed his jacket, revealing a shirt that boldly read “El Jefe.” The back? “Señor Popovich.” He smiled, shrugged, and told everyone what they were already thinking. “I’m no longer coach,” he said. “I’m ‘El Jefe.’” Johnson stepped up to the mic after that, but not before Pop reminded the room: “He’s going to do a great job.”
ADVERTISEMENT
Article continues below this ad
And Johnson? He didn’t shy away from the spotlight. With a steady voice, he said, “I am honored by this opportunity and even more humbled by the people that I’ll be able to partner with and serve.”
Popovich’s move to the front office is a strategic redeployment. As President of Basketball Operations, he’ll apply the same culture-first approach that secured five titles to scouting, drafting, and mentoring Mitch Johnson. If Spurs’ future success hinges on patience and process, hallmarks of ‘Pop’s way’, then Johnson’s seat under ‘El Jefe’s’ watch may be the next dynasty in waiting.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Is Gregg Popovich's move to 'El Jefe' the secret weapon for another Spurs dynasty?