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25-Year-Jail Time and Spotify’s $417 Million Decision Pushed Shaq’s Business Idols to Compete With Joe Rogan

Published 04/19/2024, 2:02 PM EDT

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A sudden change has occurred in the dynamic world of podcasting, where voices reverberate through the digital tunnels. Recent events, including a 25-year jail moment, took center stage. A major business choice by Spotify had inspired Shaquille O’Neal’s business role models to take on Joe Rogan, the titan of the podcasting industry.

Through the buzz of business reports and the snap of digital assets, this story showcases aspiration and hardship. This goes beyond the parameters of success, providing an insight into the drive of creativity through adversity. Ambition was planted far from the sparkle of the internet, in the low lighted walls of a jail cell.

Shaq’s Podcasting Adventure’s Effect

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As events unfolded, an advantageous meeting with a fellow prisoner kindled a spark of innovation. It initiated a sequence of happenings that would completely change the podcasting sector. During the conversation of “The Big Podcast with Shaq” O’Neal stated, “So the podcast that y’all do which is a very successful podcast kind of on starting a podcast reason why I wanted to start one whose idea was it I already knew that.” Rapper Gillie Da King added, “I didn’t know what a podcast was… but then he sent me an article one morning that said Spotify allocates $417 million in the first quarter of the year.”

When Shaq asked Wallo, “Where did you learn all that, in jail LLC?” Wallo mentioned, “I was in jail so I-was like I ain’t trying to be in jail meaning just on some goofy stuff you know when you after spending a long amount of time in jail all the conversations get old so you’re like damn I can’t keep coming back it’s like all right I heard all the War Stories you got money you f*ked all the chicks you did this you did that dope I got to start tapping these books cuz when I go back out there I got to take something I got to do something else, cuz the family getting tired if you keep going to jail.”

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The podcasting firm was at its peak when Spotify made the historic decision to invest an astounding $417 million in podcasting projects. Driven by a single ambition to carve a position in the emerging podcasting industry, Gillie emerged from the mists of his past with newfound knowledge. Gillie and Wallo set out on a transition path, driven by the attraction of opportunity. Through a good amount of luck and skill, their episode went to number two in the world behind Joe Rogan.

Spotify and Joe Rogan: Extended Collaboration

Spotify and Joe Rogan inked a new agreement. His show is now available on various platforms, including Apple Podcasts and YouTube. On Friday, the details were released through a blog post. Spotify has exclusively featured “The Joe Rogan Experience” since 2020, as per a previous multimillion-dollar agreement. The deal was initially reported by The Wall Street Journal. The new contract’s multiyear duration was projected to be valued at up to $250 million.

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Rogan in a blog posting on Spotify, stated, “There’s no script of what we’re going to talk about, and it all just sort of happens in real-time,” He continued. “It’s just an actual organic conversation with people enjoying themselves, which is something we all can relate to, and something we all love to do. These conversations have changed the way I think about life immeasurably and continue to do so”.

Rogan delivers in-depth interviews on a variety of subjects. Thus, he gained a sizable following over time.

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Written by:

Arya Patil

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Arya is an NBA writer at EssentiallySports. She skillfully combines her academic acumen with a passion for the game that she developed over years of watching the ups and downs of the NBA. Arya is a seasoned journalist who provides fans with a detailed look at the league's inner workings.
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Edited by:

Caroline Joseph