There’s just something about Paris, isn’t it? Jordan Brand’s last ad, which was shot in Paris, received a lot of plaudits. So they have decided to return to the same place for their latest campaign, in which the Jumpman family’s American-French basketball star, Gabby Williams, exudes a charming aura. After signing with Michael Jordan‘s brand in 2023, the WNBA star once again featured in a campaign alongside Youssouf Fofana.

You can see the duo strutting and posing in their gleaming white Jordans at the camera. The former UConn star wore a special jacket that had her name and the Jumpman logo adorned on the back. The clip was shared on the official Instagram page of the Jordan Brand.

The previous story update suggests that Youssouf Fofana designed the shoes. Another clip from the brand’s Instagram Story shows some moments of the final fitting of the sneakers just before the shoot. Following this, we get the final look at the duo. The Story is captioned, “Dynamic duo” (Youssouf Fofana and Gabby Williams). 

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The 27-year-old signed with the brand to help in its aim to become the lead in the Jordan Women’s category. MJ’s daughter Jasmine Jordan is leading this department in an urge to welcome more female athletes to the brand. “Being a part of this has given me a lot of hope, just seeing Jordan’s engagement on the women’s side,” the WNBA star said about her role in an interview with Boardroom.

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MJ’s company is also the official team sponsor of France Basketball. Williams was part of the French team in both the 2020 Olympics and the 2021 EuroBasket tournament. The location of the new campaign shoot resembles the revamped disused bank in Paris which was used for its last July campaign. The last time the brand used this place, the advertisement sent the netizens into a frenzy. In association with Uncommon Creative Studio, the brand created an iconic ad with its brand ambassadors.

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The ad saw the narration by Grammy-winning poet J.Ivy and music by singer Robert Glasper. The Chicago Bulls legend himself made an appearance. Titled, “Dreams,” the clip was shared on the official page of Uncommon Creative Studio.

The disused bank space was reconstructed to make it into a basketball court. And local Parisian streetballers were invited and provided with a chance to play with the brand ambassadors. Along with Williams, the other elite members of the brand are Jayson Tatum, Zion Williamson, Luka Dončić, Teyana Taylor, and Rema. As soon as the ad was released, the photo of Jordan posing alongside the basketball stars and celebrities went viral on social media.

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