The University of Southern California (USC) Trojans point guard Bronny James has occupied the top spot in the latest NIL rankings of the college circuit. The NCAA had implemented the Name, Image, and Likeness (NIL) rules policy that helped college athletes cash in on their brand image from June 2021 onwards. This ended the dilemma of whether college athletes should be paid and helped the sportspersons monetize their personal brand. Though different rules exist for athletes depending on the state and university, it allows college stars to have a life on par with NBA and WNBA players.

With a $5.9 million valuation, Bronny is way ahead of Colorado Buffaloes’ quarterback Shedeur Sanders who has a valuation of $4.8 million. The post regarding the same was shared by the official On3 page on social media networking site X on 18 October.

What’s Bronny’s NIL valuation?

Bronny had signed a deal with Nike around October last year and looked forward to having a fruitful collaboration with them. James Jr. had also insisted that signing a NIL deal with Nike was to “continue my family’s legacy” as per Yahoo Sports. His father King James had inked a deal for his signature shoes with the sporting giant.

In addition to a deal with Nike, Bronny had signed NIL with Beat by Dre and PSD Underwear. To the delight of fans, both Bronny and LeBron could be seen in an advertisement of Beat by Dre where they used earbuds and competed against each other in a half-court basketball match as per Fox Sports. The 19-year-old had also announced his collaboration with PSD underwear in February last year.

Trending

Shedeur Sanders Becomes the “Laughing Stock” of College Football as He Ignores NFL Legend’s Advice to Target Gavin Kuld

May 18, 2024 02:10 PM EDT

Dana White & UFC Miss Out on $1.38 Billion Worth Achievement as Conor McGregor Awfully Falls Short of 3-Year-Old Feat

May 18, 2024 01:21 PM EDT

Big Setback for Shaq, as $155 Billion Company Eyes Charles Barkley and Kenny Smith Post-TNT Era

May 17, 2024 10:54 PM EDT

Mom Randi Defends Son Patrick Mahomes as Chiefs Dragged Through Mud Due to Harrison Butker, Wanya Morris & Jason Godrick’s Controversies

May 18, 2024 05:57 PM EDT

Dale Earnhardt Jr’s Stepmother Follows Through on the Grudge, With His Legacy Also Hanging in the Balance

May 16, 2024 04:49 AM EDT

Get instantly notified of the hottest stories via Google! Click on Follow Us and Tap the Blue Star.

Follow Us

NBA Teams Warned to “Not Blow Draft Picks” Just Because Bronny Is LeBron James’ Son

The Ohio-born has amassed a massive following on social media platforms that help him find the target audience for different brands. On Instagram Bronny has a following of 7.7 million people whereas on TikTok, the rising star is followed by 5.8 Million. The USC Trojan point guard has accumulated a following of 24K people on X. Overall, he has around 13.5 Million followers.

Can Bronny James make a comeback?

Bronny had suffered a cardiac arrest in July during a basketball workout at his college. After the unfortunate incident, the James family had issued a statement that he was recovering well along with a video. But fans and critics are a bit skeptical of his comeback.

The college basketball season will commence from November 6 and it remains to be seen if Bronny will be completely fit to participate in the tournament.

As of now, Bronny James is ranked at the numero uno position in the latest college players’ NIL rankings by On3.

Watch This Story: LeBron James Sets Up Lakers 7ft Recruit With an Audacious Lob as Anthony Davis Witnesses From the Bench

On the basketball front, Bronny’s fans as well as his team are anticipating his hasty comeback. Can he participate in the NCAA tournament and give his 100%?