

Bill Belichick’s grand arrival in college football has been the opposite of what he expected. Girlfriend Jordon Hudson’s presence single-handedly dented the veteran’s coach debut as UNC’s head coach. After a long wait, the former cheerleader seems to be giving it back to the trolls who came for her. She’s pulled a near-masterstroke, that’s going to bring in money for the veteran coach.
Bill Belichick might even be bigger than the NFL. He transcended from being just a football coach into a phenomenon. And because of that, the Belichick name sells. Jordon Hudson is now pulling a leaf out of her partner’s book. After being called names left and right, attacked for the age-gap in her relationship, Hudson is firing shots. And it’s going to bring in some money to the Belichick empire, making it a win for the couple.
TCE Rights Management, a trademarking company owned by Bill Belichick, has filed for a trademark on the phrase ‘Gold Digger.’ Jordon Hudson is named the manager of that company. She saw plenty of labels coming her way in her very public relationship with Belichick, with ‘gold digger’ being one of them. After all, Bill Belichick is worth a whopping $70 million. The phrase will be used for keychains and jewelry. And, this is not the first time she’s helped add to Belichick’s fortune.
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JUST IN: A company owned by Bill Belichick and managed by his girlfriend, Jordon Hudson has filed to trademark the term “Gold Digger.”
Full story ➡️ https://t.co/wUrmkbQyRx pic.twitter.com/oBa66zrv9M
— Darren Rovell (@darrenrovell) August 27, 2025
She even pulled a Taylor Swift with TCE in April. The company filed 17 trademark applications then for phrases like ‘The Belichick Way,’ ‘Chapel Bill,’ and more. In fact, she even found a loophole for phrases already traded by Patriots owner, Robert Kraft. Hudson simply added ‘(Bill’s Version)’ to those words. For example, among those heaps of trademark applications are ‘No Days Off (Bill’s Version)’ and Do Your Job (Bill’s Version)’.
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Hudson seems to be having the last laugh now, by commercialising ‘gold digger’. Though the slander was probably among the most common that came from trolls, this move might be seen as a one-up over someone close to Bill Belichick‘s ex, Linda Holliday.
Jordon Hudson stood her ground when Holliday’s friend accused her as a ‘gold digger’
Bill Belichick’s former and current girlfriend have a public feud, there’s no doubt about that. Just last week, a source close to Hudson told the Daily Mail, “Linda is Bill’s ex for a reason, he’s moved on.” The Tar Heels coach and Holliday were together for 9 years, splitting in September last year. Not long after that, Hudson appeared beside Belichick. Their bad blood developed over a number of incidents, like when Hudson called out Holliday as a Nantucket socialite. That was after she sparked drama by attending a party hosted by Holliday. However, a gold digger-jibe was allegedly directed at Hudson once, in a fiery exchange she had with someone close to Holliday.
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According to the Daily Mail, the woman addressed her with that label during that conversation. She even accused her of her being with the NFL icon just for the benefits the association brings. To that, Hudson shared a screenshot of a text sent to the unidentified woman, where she spoke about an allegedly incriminating letter from Holliday. “Due to its pathetic and embarrassing content, I imagine she wants it back,” she added. The letter was from 2015.
Hudson has emerged as a big storyline when it comes to North Carolina football. The media attention on her threatens to go over the amount of what Belichick is getting right now at Chapel Hill. However, with these trademarks, it proves that Hudson isn’t just going to sit back as trolls and haters continue to malign the couple’s image. Hudson will be making money out of the most common attack that she sees coming her way, when the trademark is greenlit.
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